# Morgan Digital > Elevate Your Online Presence with Expert Design and Marketing --- ## Pages - [Careers](https://morgandigital.co.uk/careers/): Careers Turn your passion for creativity into a career with Morgan Digital. Get In Touch Meet The Team Current Vacancies... - [Free Website Audit](https://morgandigital.co.uk/free-website-audit/): Is Your Website Silently Turning Customers Away? We’re offering free website audits to a limited number of businesses this month. - [Social Media](https://morgandigital.co.uk/digital-marketing/social-media/): Reach new heights with Morgan Digital, your trusted partner for social media marketing in Warrington. Our team of experts will craft a tailored strategy to amplify your brand's voice, engage your target audience, and drive measurable results. - [Event Marketing Cheshire](https://morgandigital.co.uk/digital-marketing/event-marketing/): We help our clients transform their event ideas into sold-out sensations. Our comprehensive event marketing captures attention, generates excitement, and drives ticket sales. - [Shopify Experts Warrington](https://morgandigital.co.uk/shopify-experts-warrington/): Unlock Success with Shopify Experts Morgan Digital based in Warrrington. Trust our expert team for a seamless e-commerce journey. - [Website Design](https://morgandigital.co.uk/web-design/): Morgan Digital's website design services give you expert results without the cost of an in-house team. Our flexible approach and broad skillset help you launch high-performing, modern websites with ease. - [Our Work](https://morgandigital.co.uk/our-work/): Morgan Digital is a leading digital agency that helps businesses succeed online. Learn more about our work and how we can help you grow your business. - [Links](https://morgandigital.co.uk/links/): Websites | Social Media | Marketing 01925 321377 Visit Website Free Website Audit Go Viral on TikTok Boost Your Online... - [Digital Marketing](https://morgandigital.co.uk/digital-marketing/): Get bespoke digital marketing plans to suit your business needs. We help your business reach your target audience and achieve marketing goals - [Latest News](https://morgandigital.co.uk/latest-news/): Latest News Keep Up To Date With The Latest Digital Marketing News As a leading digital agency, we pride ourselves... - [About Us](https://morgandigital.co.uk/about-us/): As a leading Digital Marketing Agency in Warrington, we’re dedicated to shaping your brand’s online presence, with dedicated team of creatives - [Home](https://morgandigital.co.uk/): Morgan Digital are a full service digital marketing & web design agency based in Warrington. Web Design, E-commerce, Social Media & Marketing --- ## Posts - [The Impact of TikTok’s Ban on Spin to Win, Giveaways and Lucky Dips](https://morgandigital.co.uk/tiktoks-ban-on-spin-to-win-giveaways/): TikTok have announced a ban on all Gamification and Gambling actions for TikTok users, especially those with a TikTok shop. - [Stripe’s Prices are Increasing: What it Means for Your Business](https://morgandigital.co.uk/stripes-prices-are-increasing/): On 10th April, 2023, Stripe, a popular payment processor, will - [The Best TikTok Tools 2023](https://morgandigital.co.uk/the-best-tiktok-tools-2023/): Best TikTok Tools 2023 | This blog will give the necessary information about the tools that could be used to grow your TikTok account in 2023. - [Website trends and predictions 2023](https://morgandigital.co.uk/website-trends-and-predictions-2023/): As we step into 2023, the world of how we design websites is constantly changing and adapting to new user... - [2022 Marketing Trends](https://morgandigital.co.uk/2022-marketing-trends/): As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what's current. - [Why can't you say "link in bio" on TikTok?](https://morgandigital.co.uk/why-cant-you-say-link-in-bio-on-tiktok/): TikTok Tips | We're here to spill some of TikTok's biggest secrets about how they keep users on the app for hours on end. - [7 Essential Elements of Web Design](https://morgandigital.co.uk/7-essential-elements-of-web-design/): Web design is essential because it can often act as your brands first impression on your audience. First impressions matter.. - [Best Online Booking System for Wordpress UK: Bookwhen](https://morgandigital.co.uk/best-online-booking-system-for-wordpress/): Check out Morgan Branding's favourite Online Booking System for Wordpress. A system perfect for arranging classes, event, workshops & more. - [How to Write the Perfect Blog Post](https://morgandigital.co.uk/how-to-write-the-perfect-blog-post/): How to write the perfect blog post! Our post is packed with advice on what to include to help your blog stand out! Read more here! - [How to Select the Best Font for Your Website](https://morgandigital.co.uk/how-to-select-the-best-font-for-your-website/): How to select the best font for your website and what you need to know. This guide gives you all you need to know about fonts! - [What Is an SSL Certificate and Do I Need One?](https://morgandigital.co.uk/what-is-an-ssl-certificate/): What is an SSL certificate and do I need one? We explore everything you need to know about SSL certificates and why you need to have one. - [3 Ways To Improve Your Website’s Usability](https://morgandigital.co.uk/3-ways-to-improve-your-websites-usability/): Our top 3 tips to improve the usability of your website! 3 ways to make small changes to improve your website users' experience and conversion rates. - [Top 5 Benefits of Auditing Your Content](https://morgandigital.co.uk/top-5-benefits-of-auditing-your-content/): The top 5 benefits of performing a content audit and how to do it! Read more here in our blog post from Morgan Branding. - [The Benefits of Using Abandoned Cart Emails](https://morgandigital.co.uk/abandoned-cart-emails/): The Benefits of Using Abandoned Cart Emails | Morgan Digital explore if your eCommerce store should be using abandoned cart emails. - [Why Good Web Design Matters](https://morgandigital.co.uk/why-good-web-design-matters/): Why Good Web Design Matters | We explore why good web design matters and why you need to care about it. Read more here today! - [Should My Business Be On Tiktok?](https://morgandigital.co.uk/should-my-business-be-on-tiktok/): Should My Business Be On Tiktok? Read more here in our social media blog about why we think small businesses should be looking to TikTock! - [The 7 Best Free SEO Tools You Can Use](https://morgandigital.co.uk/the-7-best-free-seo-tools-you-can-use/): Looking for the best free SEO tools for your small business? Then check out this blog about 7 of the best handpicked by us for you! - [Why Site Speed Matters In 2022](https://morgandigital.co.uk/why-site-speed-matters-in-2022/): Website speed optimization is an important factor for search engine ranking and user experience. Read more here at Morgan Branding. - [5 Tips For Small Businesses In 2022](https://morgandigital.co.uk/5-tips-for-small-businesses-in-2022/): 5 Tips For Small Businesses In 2022 | How to kick start your small business in 2022 with some handy tips to get you started! Read more here! - [6 Ways Blogging Can Be Beneficial for Your Business](https://morgandigital.co.uk/6-ways-blogging-can-be-beneficial-for-your-business/): Effective blogging will help you attract and nurture leads, then capture and engage with new and existing customers. More here in our blog. - [Questions to Ask Before Selecting Your Web Designer](https://morgandigital.co.uk/questions-to-ask-a-web-designer/): Questions to ask a web designer before hiring them for your project! Few hints and tips to ensure that you pick the right web designer! - [Why Is TikTok Removing My Comments?](https://morgandigital.co.uk/why-is-tiktok-removing-my-comments/): Why do my comments disappear on TikTok? Read more about why your comments could be being removed on TikTok here at Morgan Digital. - [How a Good Logo Can Set Your Business Apart](https://morgandigital.co.uk/how-a-good-logo-can-set-your-business-apart/): To stand out from the crowd your business needs a great logo and to get a great logo you need a good designer. Read more here. - [Is Shopify Bad For SEO?](https://morgandigital.co.uk/is-shopify-bad-for-seo/): Is Shopify Bad For SEO? Morgan Digital discuss the topic of Shopify SEO, if it is bad or is it just as good as any other CMS? - [Marketing For A New Year](https://morgandigital.co.uk/marketing-for-a-new-year/): Marketing For A New Year: Getting Your Business Off To A Flying Start In 2022 | Tips for kicking 2022 off to a flying start for your business - [How Content Can Grow Your Ecommerce Brand](https://morgandigital.co.uk/how-content-can-grow-your-ecommerce-brand/): Our tips on how ecommerce sites can create a content marketing strategy to drive growth and drive more sales for your eCommerce brand. - [Can You Use Shopify On WordPress?](https://morgandigital.co.uk/can-you-use-shopify-on-wordpress/): Can you use Shopify & WordPress to reap the rewards of both? We tell you how to use Shopify on your WordPress website. - [Why Choose Shopify?](https://morgandigital.co.uk/why-choose-shopify/): Why choose Shopify? If you run or planning to open an eCommerce store why should you choose Shopify to host it? Find out here in our blog! - [4 Tips to Prepare your Shopify Store for The Festive Period](https://morgandigital.co.uk/prepare-your-shopify-store-for-the-festive-period/): Morgan Digital talk about our 4 top tips for 4 tips to prepare your Shopify store for the festive period. Read more here in our blog. - [Reasons Why Your Business Needs a Virtual Tour](https://morgandigital.co.uk/reasons-why-your-business-needs-a-virtual-tour/): Reasons why your business needs a virtual tour dives into the 2 main reasons we think that your business needs to invest in one! Read today! - [How To Use Content To Drive More Leads For Your Business](https://morgandigital.co.uk/how-to-use-content-to-drive-more-leads-for-your-business/): Who doesn’t want more leads and customers for their business? But how do you go about getting more? Find out more here in our blog! - [What Part Does Colour Play in Branding](https://morgandigital.co.uk/what-part-does-colour-play-in-branding/): What Part Does Colour Play in Branding? Find out here in the Morgan Branding Blog what part the colours you use can impact! - [Which Shopify Pricing Plan is best for You?](https://morgandigital.co.uk/which-shopify-pricing-plan-is-best-for-you/): In this blog, we cover how much Shopify pricing is per month and which is best suited to you and your business. Read here at Morgan Branding - [Top 3 Shopify Tools To Use To Boost Sales](https://morgandigital.co.uk/top-3-shopify-tools-to-use-to-boost-sales/): Are you looking for the most effective Shopify tools that will improve your store's growth? Then this is the blog post for you! - [Tips For Getting Your Business Ready for Black Friday](https://morgandigital.co.uk/tips-for-getting-your-business-ready-for-black-friday/): Morgan Branding tips for getting your business ready for Black Friday! What to do and when to do it - read more here at Morgan Branding. - [Image Optimisation Tips For Shopify](https://morgandigital.co.uk/image-optimisation-tips-for-shopify/): Image optimisation tips for Shopify | Our top tips for optimising your images for your eCommerce store on Shopify. Read more here. - [Wix vs Shopify](https://morgandigital.co.uk/wix-vs-shopify/): Wix vs shopify: Which should you choose to set up your ecommerce store? Morgan Digital takes a high level overview of both CMS systems. - [What Is Shopify Plus?](https://morgandigital.co.uk/what-is-shopify-plus/): What Is Shopify Plus? Find out more here at Morgan Branding as we explore what it is and if your business needs it. Read more here today. - [Which Brands Use Shopify?](https://morgandigital.co.uk/which-brands-use-shopify/): Which brands are using Shopify and why? In this blog Morgan Branding explores the big named brands using the CMS and why! Read more here! - [What Is Dropshipping and How Does It Work?](https://morgandigital.co.uk/what-is-dropshipping/): What is dropshipping and how does it all work? Find out more here in the Morgan Branding blog with all the pros and cons of dropshipping. - [How Much Does It Cost to Set Up a Website for a Small Business?](https://morgandigital.co.uk/how-much-does-it-cost-to-set-up-a-website/): How much does it cost to set up a website for a small business? We cover what you need to know when hiring a web designer. - [How to Get More Sales on Shopify](https://morgandigital.co.uk/how-to-get-more-sales-on-shopify/): How to get more sales on Shopify. Morgan Digital discuss how you can get more sales and traffic on your Shopify eCommerce store. - [How Much Does Shopify Cost?](https://morgandigital.co.uk/how-much-does-shopify-cost/): How much does Shopify cost? Our guide to up front & ongoing costs if you are looking to take your eCommerce brand onto Shopify. - [What Is Shopify](https://morgandigital.co.uk/what-is-shopify/): What is Shopify and how can it help my business? We answer these questions and more right here in our blog. Read more here today! - [Top 7 Pages to Have on Your Website](https://morgandigital.co.uk/top-7-pages-to-have-on-your-website/): Here are Morgan Brandings advice on the top 7 pages you need to have on your website as a minimum number! Read more here today! - [Christmas Marketing Tactics for Success](https://morgandigital.co.uk/christmas-marketing-tactics-for-success/): Looking for hints and tips on your Christmas Marketing for your small business? Then look no further! Check out this blog today! - [TikTok For Business: How to Grow Your Brand](https://morgandigital.co.uk/tiktok-for-business/): How to grow your audience on TikTok when posting as a business - find our top tips for helping your brand grow on the TikTok platform. - [Tips For Choosing A Web Design Company](https://morgandigital.co.uk/tips-for-choosing-a-web-design-company/): How do you choose a web design company? How do you know if a website designer is a good fit for your project? Read more here at Morgan Branding. - [5 Essential Social Media Tips for Small Businesses](https://morgandigital.co.uk/5-essential-social-media-tips-for-small-businesses/): 5 essential social media tips for businesses to help them engage, grow and succeed with social media. Read more here at Morgan Branding. - [What Type of Website Do I Need?](https://morgandigital.co.uk/what-type-of-website-do-i-need/): What Type of Website Do I Need? Let Morgan Branding advise you on the types of websites there are and which will suit your needs. - [Here’s How Social Media Can Help Your Business](https://morgandigital.co.uk/heres-how-social-media-can-help-your-business/): For most businesses, it's more important than ever to have a strong presence on social media. Find out how to make the most of your efforts! - [Advantages of Using Shopify](https://morgandigital.co.uk/advantages-of-shopify/): What are the advantages of Shopify for your eCommerce store? The top reasons for why you should use Shopify to run your online business. - [What Is Branding?](https://morgandigital.co.uk/what-is-branding/): Learn the importance of having a brand for your business and all that it entails getting it right. Read more here | Morgan Branding Blog. - [How Can I Improve My Business Local SEO?](https://morgandigital.co.uk/improve-my-business-local-seo/): Are you looking for an effective way to enhance your business' local SEO without breaking the bank or using shady tactics? - [Social Proof - What Is It & How You Can Implement It In Your Business](https://morgandigital.co.uk/what-is-social-proof/): Social Proof - What Is It & How You Can Implement It In Your Business? Morgan Branding explores how you can benefit from social proof. - [Why a Digital-First Approach Is Now Fundamental](https://morgandigital.co.uk/why-a-digital-first-approach-is-now-fundamental/): Learn why a digital-first approach is now fundamental to your business and what it means for your marketing strategy. | Morgan Branding Blog - [5 Tips for Starting an Ecommerce Business](https://morgandigital.co.uk/5-tips-for-starting-an-ecommerce-business/): Our guide to starting an ecommerce business. Everything you need to know about creating a website, and getting started selling online. - [What Is Ecommerce Web Design?](https://morgandigital.co.uk/what-is-ecommerce-web-design/): In this article, we'll help answer the question "What is eCommerce web design?" Everything you need to know about it and some hints and tips! - [Is TikTok Useful For My Business?](https://morgandigital.co.uk/is-tiktok-useful-for-my-business/): TikTok is a crucial platform for businesses to maximise their reach. Read more to find out how your business can start a TikTok! - [How to Protect Your Mental Health As a Small Business Owner](https://morgandigital.co.uk/protect-your-mental-health/): Running a business can be a stressful and overwhelming experience. In this blog we discuss how to protect your mental health. Read more here. - [The Countdown Begins- Why You Should Start Your Christmas Prep Now!](https://morgandigital.co.uk/why-you-should-start-your-christmas-prep-now/): Preparing your business for the festivities at Christmas. Morgan Branding helpful guide to marketing your business in time for Christmas. - [An appetite for aesthetic. Why having a well-designed menu is important and how to get it right.](https://morgandigital.co.uk/an-appetite-for-aesthetic/): An appetite for aesthetic. Why having a well-designed menu is important and how to get it right. Read more here at Morgan Branding - [The Art of an Effective Logo](https://morgandigital.co.uk/the-art-of-an-effective-logo/): The Art of an Effective Logo | Morgan Branding discuss why having a well designed and effective logo for your business is critical. Read more - [Why is branding crucial for your business?](https://morgandigital.co.uk/why-is-branding-crucial-for-your-business/): The importance of good branding for your business, in this blog post we discuss why branding is crucial for all business types and sizes. - [Hello world!](https://morgandigital.co.uk/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing! - [How your business should prepare for the Christmas period](https://morgandigital.co.uk/how-your-business-should-prepare-for-the-christmas-period/): Preparing your small business for the Christmas period. Read this blog for hints and tips on how to prepare for the festivities. - [How To Take More Direct Bookings](https://morgandigital.co.uk/take-more-direct-bookings/): Run a holiday let? B&B? Looking to attract more direct bookings? Then read our blog here on how to take more direct bookings. - [Elle Darby "Social Influencer " VS Paul Stenson "Angry Hotel Owner"](https://morgandigital.co.uk/elle-darby-vs-paul-stenson/): This is the question we are all asking and why it is currently such a hot topic. Elle Darby is a social media influencer, read more here today - [12 Days of Christmas](https://morgandigital.co.uk/christmas-countdown/): Make the most of your social media channels in the run up to Christmas. Great ideas, hints and tips for Facebook, Twitter, Instagram, TikTok and LinkedIn. - [Tinsel, Mince Pies and Social Media](https://morgandigital.co.uk/tinsel-mince-pies-social-media/): Tinsel, Mince Pies and Social Media | Social Media At Christmas for small business owners. Read more in our blog here. - [5 Tips to help you Advertise your Holiday Let](https://morgandigital.co.uk/advertise-your-holiday-let/): If you’ve just purchased a Holiday Let, these 5 tips will help you get your feet off the ground and hopefully start generating business! --- # # Detailed Content ## Pages ### Careers - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://morgandigital.co.uk/careers/ Careers Turn your passion for creativity into a career with Morgan Digital. Get In Touch Meet The Team Current Vacancies Start Your Career In Marketing --- ### Free Website Audit > Is Your Website Silently Turning Customers Away? We’re offering free website audits to a limited number of businesses this month. - Published: 2025-04-28 - Modified: 2025-05-29 - URL: https://morgandigital.co.uk/free-website-audit/ Is Your Website Silently Turning Customers Away? We’re offering free website audits to a limited number of businesses this month. Find out exactly what’s hurting your performance—and how to fix it. What You’ll Get: A clear breakdown of what’s working—and what’s not—on your homepage Speed & mobile check to see what’s slowing you down A UX walkthrough: is your site easy to use, or losing leads? Actionable recommendations in plain English (no jargon, no tech headaches) Request Your Free Audit Who Is This Free Website Audit For? Start My Free Website Audit You are getting traffic, but not enough conversions Feel like your website should be doing more Don’t have the time (or budget) to start from scratch Want expert eyes on your site without a big commitment Why We’re Giving Away Website Audits For Free? No pressure, just honest insight, and a taste of how we work. Only 10 free website audit spots are available this month. 6/10 remaining as of today. Businesses that book usually see 1–3 quick wins they can implement right away Get a Free Website Audit Today --- ### Social Media > Reach new heights with Morgan Digital, your trusted partner for social media marketing in Warrington. Our team of experts will craft a tailored strategy to amplify your brand's voice, engage your target audience, and drive measurable results. - Published: 2024-12-05 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/digital-marketing/social-media/ Your Social Media Partner Looking for Social Media Marketing in Warrington? At Morgan Digital we have a full in house Social Media team who can provide support and make a serious impact to your social media output. Whether its going viral on TikTok or realising consistent company news on LinkedIn, we have you covered! Start a Project View Our Work The Work Speaks for Itself Unique projects completed 0 + Satisfied clients across 20 industries 0 + Social views generated in 2024 0 M Years of combined marketing experience 0 + Unique projects completed 0 + Satisfied clients across 20 industries 0 + Social views generated in 2024 0 M Years of combined marketing experience 0 + Ongoing Creative Supportso you’re never out of ideas With Morgan Digital, you're never short on inspiration or execution! Our graphic designers and social media team work hand-in-hand to keep your content fresh, engaging, and aligned with your goals. Whether you’re building brand awareness, growing a community, or driving online sales, we approach every project from multiple creative angles.   Think of us as your extended team of ideas , ready to brainstorm, design, schedule, and post with purpose. Social Media Without Stresswe’ll take the mental load We make social media feel effortless by taking care of the planning, posting, and content creation. With agreed schedules, pre-planned campaigns, and content days designed to capture a bank of high-quality visuals, your social feeds stay active without the last-minute panic. You’ll always know what’s going out... --- ### Event Marketing Cheshire > We help our clients transform their event ideas into sold-out sensations. Our comprehensive event marketing captures attention, generates excitement, and drives ticket sales. - Published: 2023-11-15 - Modified: 2023-11-27 - URL: https://morgandigital.co.uk/digital-marketing/event-marketing/ Our ServicesResults Driven Event MarketingIn today's competitive event industry, simply having a great idea isn't enough. To truly succeed, you need a comprehensive marketing strategy that captures attention, generates excitement, and drives ticket sales. That's where our full-service event marketing comes in. We've helped countless clients transform their visions into sold-out sensations. Discuss A Project Our ServicesResults Driven Event MarketingIn today's competitive event industry, simply having a great idea isn't enough. To truly succeed, you need a comprehensive marketing strategy that captures attention, generates excitement, and drives ticket sales. That's where our full-service event marketing comes in. We've helped countless clients transform their visions into sold-out sensations. Discuss A Project Why Morgan Digital? Partnering with Morgan Digital for event marketing not only enables you to cut costs but also grants you the added benefit of tapping into a highly skilled and versatile marketing team, ensuring a cost-effective and expertly executed promotional strategy for your events. Ticket Tailor is an online ticketing and event management platform. It provides a wide range of tools to help sell tickets, manage guest lists, and promote events. We chose to partner with ticket tailor due to their low costs, easy integration and their commitment to making a difference. For every ticket sold Ticket Tailor donate to climate causes. So it's not just you that benefits, the planet does too! As a full marketing team we have a range of specialist outisde web design. We offer an all-in-one solution to address your requirements comprehensively. From designing... --- ### Shopify Experts Warrington > Unlock Success with Shopify Experts Morgan Digital based in Warrrington. Trust our expert team for a seamless e-commerce journey. - Published: 2023-10-27 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/shopify-experts-warrington/ Shopify Experts Warrington Shopify Website Design in Warrington E-commerce done right! We design, customise, and optimise Shopify stores that don’t just look good, but also make selling online simpler. Whether you need a sleek new theme, a full refresh, or someone to finally sort that janky layout, we’ve got you. Start a Project View Our Work The Work Speaks for Itself Avarage Yearly Sales Growth 0 % Stores Launched in 2024 0 + Average Monthly Traffic Growth 0 % Years being an official Shopify Partner 0 + Avarage Yearly Sales Growth 0 % Stores Launched in 2024 0 + Average Monthly Traffic Growth 0 % Years being an official Shopify Partner 0 + Why Choose Us for Your Shopify Store? We’re a full-service digital marketing agency with a talented team that transforms marketing chaos into clear, consistent results, leaving you free to focus on the bigger picture. Design That Converts because pretty doesn’t always sell We don’t just build beautiful Shopify stores, we build stores that sell. Our team is experienced in designing high-performing, conversion-focused sites that do more than look good. From mobile-first layouts to intuitive navigation and dynamic product collections, every detail is crafted to guide your customers toward checkout. We love seeing our clients’ sales grow, and we design with that goal in mind. Whether you're launching a new store or levelling up an existing one, we make sure every element works hard to turn visitors into buyers. Smooth Migrations to Shopify no data lost, no headaches... --- ### Website Design > Morgan Digital's website design services give you expert results without the cost of an in-house team. Our flexible approach and broad skillset help you launch high-performing, modern websites with ease. - Published: 2023-08-17 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/web-design/ Website Design & Development Looking For a Web Design Agency in Warrington? Morgan Digital’s affordable web design services give you expert results without the cost of an in-house team. Our flexible approach and broad skillset help you launch high-performing, modern websites with ease. Start a Project View Our Work The Work Speaks for Itself Years of combined web experience 0 + Projects successfully launched last year. 0 + Average increase in client website traffic 0 + of our websites are mobile friendly 0 % Years of combined web experience 0 + Projects successfully launched last year. 0 + Average increase in client website traffic 0 % of our websites are mobile friendly 0 % Drive Business Growththrough tailored web design Your website should do more than look good, it should work hard for your business. Whether you're rebuilding an outdated site or launching something entirely new, our team combines strategic design, user experience, SEO, and performance analytics to create a solution that drives measurable growth. Every decision we make is backed by data and tailored to your brand, ensuring your site doesn’t just exist, it performs. Websites That Convertbuilt to drive leads and sales Our web team brings years of experience designing websites that are built to perform, not just exist. We focus on lead generation, sales growth, and real business impact, creating sites that work as powerful tools, not roadblocks. Whether it’s an optimised Shopify store designed to increase conversions or a strategically structured WordPress site built to capture... --- ### Our Work > Morgan Digital is a leading digital agency that helps businesses succeed online. Learn more about our work and how we can help you grow your business. - Published: 2023-07-25 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/our-work/ Morgan Digital Showcase Our Work 100 + completed projects 92 % retained clientsAt Morgan Digital, we are honoured to collaborate with a diverse range of exceptional clients, each representing a unique story of success and innovation. Complete Health ClinicStrategic Content Days for Maximum Exposure21AeroShowcasing Innovation Through An Aerospace Website Redesign. Bents Garden & HomeSeasonal campaigns for social reach and visitor engagement. Macclesfield FCA high performing website for passionate fans. View work from all our digital marketing services ur portfolio is a testament to the passion and dedication we pour into every project, and we take immense pride in the transformative partnerships we’ve cultivated. We invite you to embark on an inspiring journey through our extensive library, where you’ll discover the remarkable outcomes of our collective endeavours. --- ### Links - Published: 2023-07-11 - Modified: 2025-05-30 - URL: https://morgandigital.co.uk/links/ Websites | Social Media | Marketing01925 321377 Visit Website Free Website Audit Go Viral on TikTok Boost Your Online Sales Your Digital Marketing Partner Leave us a review Facebook-f Instagram Linkedin Tiktok --- ### Digital Marketing > Get bespoke digital marketing plans to suit your business needs. We help your business reach your target audience and achieve marketing goals - Published: 2023-06-19 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/digital-marketing/ Your Digital Marketing Partner Looking for a Digital Marketing Agency in Warrington? You’ve just found your new favourite one We’re Morgan Digital — the Warrington-based team that helps businesses stop winging it online. From strategy to socials, we turn “just posting stuff” into marketing that’s consistent, intentional, and worth your time. Start a Project View Our Work The Work Speaks for Itself Unique projects completed 0 + Satisfied clients across 20 industries 0 + Social views generated in 2024 0 M Years of combined marketing experience 0 + Unique projects completed 0 + Satisfied clients across 20 industries 0 + Social views generated in 2024 0 M Years of combined marketing experience 0 + Tailored Strategy less faffing about We’re not the type to whack out a campaign and call it done. At Morgan Digital, everything starts with a proper plan. We take the time to understand your goals, your audience, and what sets you apart — then we get cracking. From strategy through to execution, we monitor, adjust, and keep things moving with clarity, not confusion. You’ll get real people, real comms, and no marketing fluff. Flexible Marketing Supportyou’re not doing it alone We know what it’s like trying to keep all the plates spinning — running the business, posting on socials, and keeping up with the latest trends. That’s where we come in. We plug in as part of your team, offering thoughtful digital marketing that’s tailored to your stage of growth and capacity. Whether you’re a small... --- ### Latest News - Published: 2022-09-27 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/latest-news/ Latest News Keep Up To Date With The Latest Digital Marketing News As a leading digital agency, we pride ourselves on staying ahead of the curve and delivering innovative solutions to our clients. Through this blog, we aim to keep you informed about our latest ventures, projects, and achievements, giving you a glimpse into the ever-evolving world of digital marketing. Start a Project View Our Work Your Complete Marketing Partner Morgan Digital Blog Shopify TikTok Uncategorized Website Design All --- ### About Us > As a leading Digital Marketing Agency in Warrington, we’re dedicated to shaping your brand’s online presence, with dedicated team of creatives - Published: 2022-03-02 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/about-us/ About Morgan Digital Digital Marketing Services In Warrington We’re Morgan Digital — the Warrington-based team that helps businesses stop winging it online. From strategy to socials, we turn “just posting stuff” into marketing that’s consistent, intentional, and worth your time. Start a Project View Our Work Your Complete Marketing Partner Web Design & Development find out more Effective Ecommerce Websites find out more Your Digital Marketing Partner find out more Social Media Campaigns & Content find out more Web Design & Development find out more Your Digital Marketing Partner find out more Effective Ecommerce Websites find out more Social Media Campaigns & Content find out more Our Team the perfect blend We're a vibrant mix of personalities, and that's precisely what makes us tick. Our diverse perspectives and varied expertise mean we approach every challenge with fresh eyes and a comprehensive understanding. We're passionate about what we do, and this translates into innovative and effective solutions for your brand. Our Collaborative Advantage: Diverse perspectives for fresh ideas. Cohesive team, seamless execution. Deep knowledge across all digital fields. Our Passion we love what we do At Morgan Digital, we're genuinely passionate about what we do, and it shows in every project we undertake. We thrive on the challenges and celebrate the successes, ensuring your brand benefits from our unwavering enthusiasm and dedication. Our Passionate Approach: Genuine enthusiasm for every project. Constant innovation, cutting-edge solutions. Dedicated to your brand's growth. Client Relationships built to last We take immense pride in fostering long-term... --- ### Home > Morgan Digital are a full service digital marketing & web design agency based in Warrington. Web Design, E-commerce, Social Media & Marketing - Published: 2020-10-22 - Modified: 2025-06-06 - URL: https://morgandigital.co.uk/ Digital Marketing Agency A digital marketing & web Design agency in warrington. Your Marketing’s a Bit All Over the Place, Isn’t It? At Morgan Digital, we help ambitious businesses stop winging it and start winning with conversion-driven websites, sharp social content, and marketing that knows what it’s doing. No fluff, no faff. . just results. Start a Project View Our Work The Work Speaks for Itself Years of combined marketing experience 0 + Satisfied clients across 20 industries 0 + Average increase in client website traffic 0 % Social Views Generated in 2024 0 m+ Years of combined marketing experience 0 + Satisfied clients across 20 industries 0 + Average increase in client website traffic 0 % Social Views Generated in 2024 0 m+ Digital Marketing Agency Your partner for impactful web design and transformative digital marketing in Warrington As a leading Digital Marketing Agency in Warrington, we’re dedicated to shaping your brand’s online narrative using cutting-edge strategies that thrive in today’s fast-paced digital environment. By working seamlessly alongside your internal team, we create a powerful synergy—combining your in-house knowledge with our external expertise. The result? A distinctive and results-driven digital presence that sets you apart. Why go through the hassle of hiring new staff when you can partner with a Warrington-based digital marketing team that delivers everything you need? Website Design & Development We build fast, responsive websites that are easy to use, built to convert, and fully supported post-launch. Site Maintenance We provide updates, security checks, and performance... --- --- ## Posts ### The Impact of TikTok’s Ban on Spin to Win, Giveaways and Lucky Dips > TikTok have announced a ban on all Gamification and Gambling actions for TikTok users, especially those with a TikTok shop. - Published: 2023-02-20 - Modified: 2025-05-14 - URL: https://morgandigital.co.uk/tiktoks-ban-on-spin-to-win-giveaways/ - Categories: Morgan Digital Blog, TikTok Do you often go LIVE on TikTok to promote your business and host giveaways, lucky dips and spin to win? If so... you need to stop! TikTok have announced a ban on all Gamification and Gambling actions for TikTok users, especially those with a TikTok shop. This decision has raised concerns for businesses relying on promotional features like spin to win and lucky draws. Here’s everything you need to know, and some alternative ideas for TikTok LIVE shopping. Why Did TikTok Ban Spin to Win, Lucky Dips and Lucky Scoops? TikTok Shop are cracking down on their gambling, gifting and surprise-based product guidelines to ensure safety and authenticity across the platform, whilst complying with gambling laws. As TikTok Shop and LIVE shopping are on the rise, it is important to understand the rules and regulations in place as a business owner. What is the Difference Between Gambling and Gamification? Gambling is referred to as “the carrying out and or promotion of all gambling activities is strictly prohibited on Livestreams and Videos on TikTok Shop UK. Gambling-related products, services and paraphernalia are also not allowed to be sold on TikTok Shop UK. ” (TikTok Shop Academy, 2023) These include, but are not limited to: Roulette and Roulette Game Entry Lottery / Raffle Tickets Sweepstakes Claw Machine and Claw Machine Entry Whereas, gamification refers to “a game that has an element of chance determines item(s) a buyer will receive. This can be in instances where the buyer pays or does not pay... --- ### Stripe’s Prices are Increasing: What it Means for Your Business - Published: 2023-02-16 - Modified: 2023-02-16 - URL: https://morgandigital.co.uk/stripes-prices-are-increasing/ - Categories: Morgan Digital Blog, Website Design On 10th April, 2023, Stripe, a popular payment processor, will be changing its pricing structure. Here is all you need to know:Transaction Fees Transaction fees for cards are categorized into regional prices and have different fees depending on card type; Standard, Premium, International and European cards. Standard UK cards will see the transaction fee increase from 1. 4% to 1. 5%, plus a fixed fee of £0. 20. Premium UK cards, such as commercial Visa/Mastercard, will have a transaction fee increase from 1. 4% to 1. 9%, plus a fixed fee of £0. 20. International cards issued outside the UK and Europe will see the transaction fee increase from 2. 9% to 3. 25%, plus a fixed fee of £0. 20. European cards will maintain the same transaction fee of 2. 5%, plus a fixed fee of £0. 20. Dispute Fees: Stripe is also changing their dispute fees, referring to the fees charged when a customer disputes a charge on their credit or debit card. The dispute fee will increase from £15 to £20, and Stripe will no longer refund the dispute fee if the customer’s bank resolves the dispute in their favour, meaning that merchants will have to pay, even if they win. What Do These Changes Mean for Your Business? These changes will affect businesses who use Stripe to process card payments; merchants will see an increase in the cost of processing payments, especially if they accept a lot of international cards or premium UK cards. However, the... --- ### The Best TikTok Tools 2023 > Best TikTok Tools 2023 | This blog will give the necessary information about the tools that could be used to grow your TikTok account in 2023. - Published: 2023-01-26 - Modified: 2023-01-26 - URL: https://morgandigital.co.uk/the-best-tiktok-tools-2023/ - Categories: Morgan Digital Blog, TikTok TikTok is one of the biggest developing platforms for companies to expand their business. Digital marketing is increasingly becoming more popular and users are spending more time online when finding businesses. With the amount of opportunities the app offers, it is crucial that businesses take advantage of this free network. Starting off as a user on TikTok takes time, especially for businesses trying to create their brand image and increase audiences. This blog will give the necessary information about the tools that could be used to grow your TikTok account in 2023, covering video editing, content inspiration, trends and more! Personalisation will continue to be a main focal point for marketers Personalisation is a strategy that tailors webpages and other forms of content to an individual user's preferences. With the amount of data available, it’s now attainable to deliver highly targeted and individualized marketing messages to consumers. Substantial brands like Spotify and Netflix are examples of using personalization through their recommendations, which makes the consumer feel heard and connected to your business. Strategies like customized email campaigns, targeted ads and personal recommendations should be expected in the coming year. What TikTok tools are a must in 2023:CapCut CapCut is a video editing tool that has been jointly created by ByteDance and TikTok to make editing easier for users on TikTok. As the app is developed by TikTok, this will be evidently efficient when using since CapCut caters to TikTok making it one of the best tools to use when editing.... --- ### Website trends and predictions 2023 - Published: 2023-01-17 - Modified: 2023-01-17 - URL: https://morgandigital.co.uk/website-trends-and-predictions-2023/ - Categories: Morgan Digital Blog, Website Design As we step into 2023, the world of how we design websites is constantly changing and adapting to new user preferences and technologies. From the increasing use of dynamic content to the evolution of Artificial Intelligence, there are plenty of interesting trends to take note of. In this blog post, we’ll take a look at some of the main website trends we expect to see this new year, and how they could impact the way we design and use websites. Whether you're a website designer, business owner or just interested in the ever changing world of marketing, let’s dive in and take a look at our predictions for 2023’s website trends:User ExperienceUser experience will be a continued focus and critical factor to your website in 2023. A high quality and savvier website leads to happier users, which increases engagement and traffic to your business. In 2023, it’s important to focus on simplicity and minimalism, websites that are easy to navigate are often more popular with all ages of users. As well as this, utilising personalisation as part of the user experience will target your customers' particular preferences, therefore making their experience feel personal, individualistic and easy. Don’t forget to also consider responsive design! With more and more people accessing the web from their mobile phones, businesses definitely need to consider making their websites mobile-user friendly, e. g. making sure content is easily readable on smaller screens. Some examples include Cowboy, which uses simplistic and easy navigation on their website. This... --- ### 2022 Marketing Trends > As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what's current. - Published: 2022-12-22 - Modified: 2022-12-22 - URL: https://morgandigital.co.uk/2022-marketing-trends/ - Categories: Morgan Digital Blog As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what's current. From TikTok Live shopping to user generated content, here are our predictions for what we think you should expect in 2023: Personalisation will continue to be a main focal point for marketers Personalisation is a strategy that tailors webpages and other forms of content to an individual user's preferences. With the amount of data available, it’s now attainable to deliver highly targeted and individualized marketing messages to consumers. Substantial brands like Spotify and Netflix are examples of using personalization through their recommendations, which makes the consumer feel heard and connected to your business. Strategies like customized email campaigns, targeted ads and personal recommendations should be expected in the coming year. Video content will continue to rise on social mediaVideo content has become the most popular and effective segment of the social media world, with consumers now preferring to watch videos than read text. Video content helps to give your business a more personal and authentic connection to consumers. Platforms like TikTok have set the marketing industry standard by pushing short form video content, which is any video content under 60 seconds. This means businesses should look to make shorter, snappier videos to capture and engage your audience's attention. Take a look at Amazon’s new ‘Inspire’, which has a TikTok inspired... --- ### Why can't you say "link in bio" on TikTok? > TikTok Tips | We're here to spill some of TikTok's biggest secrets about how they keep users on the app for hours on end. - Published: 2022-11-04 - Modified: 2022-11-04 - URL: https://morgandigital.co.uk/why-cant-you-say-link-in-bio-on-tiktok/ - Categories: Morgan Digital Blog, TikTok The TikTok Algorithm. . The For You Page, powered by the highly personalised TikTok algorithm, makes the app so compelling! We're here to spill some of TikTok's biggest secrets about how they keep users on the app for hours on end. What is the TikTok algorithm? The TikTok algorithm isn't a vast minefield; in a nutshell, it's a recommendation system that decides which videos will appear on your FYP based on your interests. It's so personalised that these change daily based on your search and viewing preferences. Here's how TikTok defines its algorithm: "A stream of videos curated to your interests, making it easy to find content and creators you love ... powered by a recommendation system that delivers content to each user likely to be of interest to that particular user. ” A current concern for businesses is that TikTok tries to reduce the likelihood for users to leave the app. For example, social media links on TikTok profiles have been replaced with TikTok QR codes, and you need at least 1K followers to add your website into your bio. Additionally, TikTok shop is a core focus to reduce users' likelihood of leaving the app and going elsewhere, making it harder for businesses to drive traffic to their websites... Genius right?   Words and phrases you CAN'T use on TikTok Unfortunately, TikTok comments are often filtered or removed if they contain certain phrases, such as "link in bio," or "Instagram. ", making it extremely difficult for businesses to promote... --- ### 7 Essential Elements of Web Design > Web design is essential because it can often act as your brands first impression on your audience. First impressions matter.. - Published: 2022-10-25 - Modified: 2022-10-25 - URL: https://morgandigital.co.uk/7-essential-elements-of-web-design/ - Categories: Morgan Digital Blog, Website Design You only get one first impression. .   Web design is the most accessible first impression of your company has in today's world, it instantly impacts their perception of your brand. The most important reason for making sure you have a well-designed website is, your competitors do. To make sure you are keeping up, here are 7 essential elements your website should at least contain. 1. Solid Navigation When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use. Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.   2. Responsive Web Design Mobile devices have made responsive design more important than ever. There are a variety of devices from which your audience can access your site, including smartphones, tablets, and desktop computers. The responsive design of your site provides a good user experience no matter what device your audience uses. Adapting your website to the device will ensure that the website is sized properly for the device. This is valuable for keeping leads engaged and interested in your site.   3. Purposeful Visuals Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more... --- ### Best Online Booking System for Wordpress UK: Bookwhen > Check out Morgan Branding's favourite Online Booking System for Wordpress. A system perfect for arranging classes, event, workshops & more. - Published: 2022-10-20 - Modified: 2022-10-20 - URL: https://morgandigital.co.uk/best-online-booking-system-for-wordpress/ - Categories: Morgan Digital Blog, Website Design Our favourite UK online booking system for Wordpress!   With 10 years of experience moulding and developing their online system, bookwhen is now one of the best online solutions for business looking to get the most out of their website. Due to its simplicity and ease to use the system has seen a huge growth in popularity and now serves thousands of customers, across 140 countries, in 7 different languages. Simple setup, super support One of the most obvious advantages of using bookwhen for your online booking system is how user-friendly the setup and dashboard are. The creation of a bookwhen account is completed in three easy steps: Create An Account Add Events to your Schedule Connect with a Payment Gateway (Stripe, Paypal or WorldPay) Once your setup, bookwhen have a variety of features focussed on reducing the time it takes to run your online bookings such as 'Recurring Schedules', 'Block Booking Discounts' and a feature currently in Beta Testing 'Membership Subscriptions. ' These various features combined with the excellent in-app chat & email support make this the product of choice. Bookwhen & Wordpress Integration There are two main methods used to integrate a bookwhen schedule/bookings onto your website. The first method involves taking advantage of the free customisable booking page included in all bookwhen packages. The page is fully responsive to mobile & tablet devices and requires minimal effort in setting it up. The downside to using this page is that it takes you away from your own website... --- ### How to Write the Perfect Blog Post > How to write the perfect blog post! Our post is packed with advice on what to include to help your blog stand out! Read more here! - Published: 2022-03-18 - Modified: 2022-03-18 - URL: https://morgandigital.co.uk/how-to-write-the-perfect-blog-post/ - Categories: Morgan Digital Blog, Website Design Perfecting Your Blog Posts For Sucess If you use content marketing to get more inbound leads for your business and are crafting blog posts that will help with this, it can be hard to get things started sometimes and disheartening if your efforts are not rewarded. This blog will give you valuable information on creating blog posts that will help your business get more organic leads and help your organic reach in the search engines. What Is a Blog Post? Blogging has its roots in being a personal online journal for individuals, but business owners soon saw the benefits of turning this into a marketing tool, using them to provide valuable content for their customers. Blogging is often overlooked when marketing your business and seen as trivial. Contrary to this belief having a well-maintained blog for your website is a fantastic way to help boost your organic reach and increase inbound leads.   Writing the Perfect Blog Post To write the perfect blog post, you need to break it down into components. Every blog post needs to have the following: Catchy, well throughout headlines and sub-headlines A well-written blog post outline/introduction High quality and relevant images The right length Links to other relevant parts of your website   Let us break that down a bit further:   Headlines and sub-headlines: If you study how users interact with websites, you see a trend in how many users will scan a page before reading it. If your headlines and sub-headlines do not... --- ### How to Select the Best Font for Your Website > How to select the best font for your website and what you need to know. This guide gives you all you need to know about fonts! - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://morgandigital.co.uk/how-to-select-the-best-font-for-your-website/ - Categories: Morgan Digital Blog, Website Design Our Guide To Website Fonts There are a million and one things to think about when building a website, and it's often the little details that slip your mind. Like with most things, the tiny details can make significant impacts! Fonts are probably one of the most impactful elements of your website design, yet often the last thing to cross your mind! The fonts you use on your website should be an extension of your branding and can communicate more about your brand than words alone. With the choice of font being a critical part of your website - how do you choose the best one? We will use this blog to help you choose the right font for your website and everything you need to consider. How to Choose the Best Fonts for Your Website A very conservative figure to the number of fonts to choose from would be around 500,000! That is a vast number to choose from, but you can quickly whittle that down as not all fonts are practical for websites. To be suitable to use, they must be: Easily read on a multitude of devices and sizes. Be accessible to everyone. Compliment your brand and message. Things such as readability and how the font portrays your business need to be considered. You do not want to exclude people from doing business with you just because you like a font! Would everyone, including those with reading conditions such as dyslexia or requiring glasses, find it easy... --- ### What Is an SSL Certificate and Do I Need One? > What is an SSL certificate and do I need one? We explore everything you need to know about SSL certificates and why you need to have one. - Published: 2022-02-28 - Modified: 2022-02-28 - URL: https://morgandigital.co.uk/what-is-an-ssl-certificate/ - Categories: Morgan Digital Blog, Website Design Everything You Need to Know About SSL Certificates Security should be the number one priority for any website owner, and it starts with your hosting and SSL certificate, but what exactly is an SSL certificate, and why do you need one? This blog will give you everything you need to know about what SSL certificates are and why you need to have one for your website! What Is an SSL Certificate? SSL stands for Secure Sockets Layer, and an SSL certificate secures the transmission of data between a user's browser and a server. Put another way, it encrypts the information being sent between the user and the website server, so it is less likely to be hacked or stolen. This is especially important for websites where personal information is collected, or payments are handled, such as eCommerce stores. It is easy to spot websites with an SSL installed as they will have a padlock next to their URL in the browser and have an HTTPS:// address like in the image below. Why Do You Need an SSL Certificate? Due to changes in how data is handled and how search engines treat websites, every website should have an SSL certificate. Browsers such as Google Chrome have started to warn users that the website they are visiting is not secure when the website has no SSL certificate. They have also taken steps towards it, affecting its chances of being shown on search engine results pages. It could be tempting to think that... --- ### 3 Ways To Improve Your Website’s Usability > Our top 3 tips to improve the usability of your website! 3 ways to make small changes to improve your website users' experience and conversion rates. - Published: 2022-02-25 - Modified: 2022-02-25 - URL: https://morgandigital.co.uk/3-ways-to-improve-your-websites-usability/ - Categories: Morgan Digital Blog, Website Design 3 Tips On How To Improve Your Website's Usability How easily people can use your business website and navigate around it is critical to its success. The easier it is to use and more accessible it is for website visitors to find what they are looking for, the higher your conversion rates will be, and the more customers will want to come back to buy from you again. With that in mind, how can you improve your small business website to be more beneficial for your users? Below you will find our top tips on improving aspects of your website's usability. Simple Navigation & Calls To Action   Making it easy for people to see where things are on your website and guiding them around it is the first step in improving usability. Simple navigation menus and calls to action to essential parts of your site really help users get to where they need to be quick. Which also has the added benefit of helping your conversion rates! As a rule of thumb, if a website visitor has to click more than 3 times to find what they are looking for, the chances of them becoming a customer starts to diminish. Any more than 5, and you have probably lost them as a customer to one of your competitors. Fancy navigation systems and "it looks good so it will work" methods can hamper your website usability. So focus on keeping navigation simple and effective over anything else if you want... --- ### Top 5 Benefits of Auditing Your Content > The top 5 benefits of performing a content audit and how to do it! Read more here in our blog post from Morgan Branding. - Published: 2022-02-18 - Modified: 2022-02-18 - URL: https://morgandigital.co.uk/top-5-benefits-of-auditing-your-content/ - Categories: Morgan Digital Blog, Website Design Our Guide To Auditing Your Website Content   Content is king when marketing your business online and helps your business connect with your target audience. Checking it regularly to ensure it is still fit for purpose is critical to know if it is doing its job. This blog post will outline why you should be checking that your content is up to date, how to perform a basic content audit and what to do with deadweight content that crops up. Top 5 Benefits of Auditing Your Content Not all the blogs and landing pages on your website will perform at the level required to stand out online. What you presume is excellent content could actually harm your marketing efforts. The main benefits of performing a content audit are: Identifying problems in content: is any of your blogs not pulling in any traffic? Not ranking well enough? Do any need to be re-written? Identifying any content gaps: We all get lost in our content writing from time to time and can miss a topic or blog post that could plug a content gap. Improved SEO: All your blogs should serve a purpose, or you are wasting your efforts. Identifying problematic blogs or pages that need improvement will help your overall SEO strategy. Identifying internal linking opportunities: Internal links play a huge part in SEO and conversion rate optimisation. Content audits help you to find some. Identifying deadweight content: Deadweight content is any content that wastes the crawl budget from the search... --- ### The Benefits of Using Abandoned Cart Emails > The Benefits of Using Abandoned Cart Emails | Morgan Digital explore if your eCommerce store should be using abandoned cart emails. - Published: 2022-02-14 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/abandoned-cart-emails/ - Categories: Morgan Digital Blog, Shopify, Website Design The Who The What & The Why of Abandoned Cart Emails   Ecommerce is here to stay, and enticing customers to use your online store over one of your competitors can be a tricky affair! Getting potential customers to your website is only half of the battle; keeping them there and converting them into customers is critical in running a successful online business. Recent studies from various sources estimate that 60-85% of eCommerce add to carts will be abandoned, so how can you reduce this figure? An excellent place to start is abandoned cart emails. This blog will outline what they are, why you need to use them, and how. What Are Abandoned Cart Emails? Abandoned cart emails are exactly what the name suggests; when an online customer leaves something in their basket, your website sends them an email to entice them back to complete the purchase. Crucially, this can only happen if you have the customer's email address, so it will only work for websites where customers are logged in when they abandon their purchase. All major eCommerce CMS systems such as Shopify, WooCommerce and Magneto all have methods for doing this automatically for you. Depending on your preference, you can also use email marketing systems such as Klyavio or MailChimp. Why Use Abandoned Cart Emails? There are many reasons online shoppers could abandon their online baskets. For example, they could be distracted, or maybe they are debating a purchase and just not 100% sure yet. Whatever the reason,... --- ### Why Good Web Design Matters > Why Good Web Design Matters | We explore why good web design matters and why you need to care about it. Read more here today! - Published: 2022-02-07 - Modified: 2022-02-07 - URL: https://morgandigital.co.uk/why-good-web-design-matters/ - Categories: Morgan Digital Blog, Website Design Why It Is Worth Investing in a Well Designed Website It is 2022 and if your business does not have a website then you are pretty much excluding most of your potential customer base, but simply just "having" a website is not enough. Small business owners are faced often with an uphill battle, they are not only fending off competition from larger businesses but also the ever-changing landscape we find ourselves in part down to the pandemic but also the ever-changing marketplace moving to online first. To stand out in the digital world it takes more than just looking at the part - it also needs to work, and work on multiple levels. This is where good web design is critical and despite the rise in DIY website builders such as Wix and Squarespace, there is a lot more to having a good website than just how it looks and in this blog we are going to dig into why good website design matters and why it is worth investing in one. Why Website Design Matters Think about what your website has to do for a quick moment, it has multiple jobs all rolled into one some are obvious some are not so obvious. It has to show your business in the best possible light, it has to build trust between you and your potential customers and it has to sell them your products or services. It has to do all of that and sometimes it has to do all... --- ### Should My Business Be On Tiktok? > Should My Business Be On Tiktok? Read more here in our social media blog about why we think small businesses should be looking to TikTock! - Published: 2022-02-06 - Modified: 2022-02-06 - URL: https://morgandigital.co.uk/should-my-business-be-on-tiktok/ - Categories: Morgan Digital Blog, TikTok Should My Business Be On Tiktok? TikTok has taken the world by storm. It has quickly shown itself to be one of the most popular social media platforms to exist. Since 2016, TikTok has gone on to amass some 1 billion monthly active users and has allowed exposure that has never been seen before.   You may know a little about TikTok. You may be wondering how a platform that is all about dancing, memes, and jokes is relevant to your small business. If that sounds a bit like you, then read on. You’ll see why now is the time to learn all about TikTok and how it provides a great marketing opportunity for you to tap into. TikTok Is Different Okay, so you may know that TikTok has seen a great deal of attention lately, but perhaps you think that you have already done social media to death. No doubt you’re marketing your small business on Facebook, and perhaps you're using the likes of Instagram and LinkedIn too. Of course, that’s great, but by exploring TikTok, you’ll see that what it offers is a little different.   TikTok isn’t about the written word. It is not even about pictures. Instead, it is solely about short video content. Creating videos, that are less than three minutes long, gives you a whole new way of interacting with your potential customers. TikTok gives you the opportunity to have thousands of eyeballs on your brand, building not only your brand awareness but developing... --- ### The 7 Best Free SEO Tools You Can Use > Looking for the best free SEO tools for your small business? Then check out this blog about 7 of the best handpicked by us for you! - Published: 2022-01-31 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/the-7-best-free-seo-tools-you-can-use/ - Categories: Morgan Digital Blog, Shopify, Website Design The 7 Best Free SEO Tools You Can Use for Your Small Business Website   If you want your business website to be found in any search engine results pages for anything OTHER than your business name you need to optimise it for SEO. Not every business can afford a full-time SEO consultant or agency so this blog is going to outline some free SEO tools you can use to get things started! Google Search Console There are two tools from Google that every website should be using one is Google Analytics which we will discuss below the other is Google search console. Both these tools combined offer a valuable insight into how your website is performing both visitor numbers and how much of your website traffic is coming from Google searches. Google search console has benefits beyond just knowing where your traffic is coming from it is also where you tell Google to find your website via your sitemap and also where you can find out if your website pages have any issues that are preventing it from being indexed. We would go as far as to say if your website is NOT utilising Google search console then the rest of your SEO efforts are going to be in vain!   Google Analytics Google Analytics is where you can see an overall view of your website's traffic, what pages are being viewed and where they came from. Google search console tells you where they came from in terms of... --- ### Why Site Speed Matters In 2022 > Website speed optimization is an important factor for search engine ranking and user experience. Read more here at Morgan Branding. - Published: 2022-01-21 - Modified: 2022-01-21 - URL: https://morgandigital.co.uk/why-site-speed-matters-in-2022/ - Categories: Morgan Digital Blog, Website Design Why Site Speed Matters In 2022 When it comes to visiting a website, are you just like the rest of us, or are you the exception to the rule? If it’s the first, you won’t hang around when you visit a site. In fact, according to research, if a website doesn’t load within two seconds, you’ll be gone. We’ve all got used to things happening in an instant in life, and our expectations of website speed are no different. If you are running your website, it is more than vital that you understand website speed and why it matters so much in 2022. If you have come across core web vitals, you’ll already know why. If not, read on and let us fill you in. Core web vitals Whereas Google can often be a mysterious beast and leave us all guessing just how its algorithm works, core web vitals are something that it has been exceptionally open about. Why? Well, Google is all about providing the best user experience. That means that it wants to rank sites with great content and those with UX in mind. 2021 saw the launch of core web vitals, and this had its focus on, amongst other things, website speed. It looks at how sites perform in terms of loading speed, interaction, and visual stability. If load times come in longer than 2. 5 seconds, site owners can expect consequences. Google has openly said that sites with slow website speed will be ranked below other... --- ### 5 Tips For Small Businesses In 2022 > 5 Tips For Small Businesses In 2022 | How to kick start your small business in 2022 with some handy tips to get you started! Read more here! - Published: 2022-01-17 - Modified: 2022-01-17 - URL: https://morgandigital.co.uk/5-tips-for-small-businesses-in-2022/ - Categories: Morgan Digital Blog 5 Tips For Small Businesses In 2022 The pandemic has taken its toll on businesses of all shapes and sizes but more so on micro and small business owners who, in some cases, have had to battle on with little or no support and somehow keep their businesses afloat. As we kick things off in 2022, here are our 5 top tips for small business owners to have a great year! Update Your Website Keeping your website updated has many benefits, mostly surrounding SEO and customer experience. If your business has added new products or services during the pandemic and will be carrying these on, adding them to your website is essential. Other updates such as adding some fresh new content or changing the branding could also benefit your business. Adding new and exciting content could drum up some movement in your rankings in the search engines and bring in an even more significant customer base, or simply not letting it get stale with a fresh rebrand or redesign. Take Your Content Up A Notch As mentioned above, content is a great way to inject some excitement into your website, but it can help in other parts of the business, too, such as social media. Content is not all about words as most people think it is; it is also: Infographics Images Videos Blogs Brand images Product images Things such as creating specific graphics for use on your email list, social media or website for special occasions such as Easter,... --- ### 6 Ways Blogging Can Be Beneficial for Your Business > Effective blogging will help you attract and nurture leads, then capture and engage with new and existing customers. More here in our blog. - Published: 2021-12-27 - Modified: 2021-12-27 - URL: https://morgandigital.co.uk/6-ways-blogging-can-be-beneficial-for-your-business/ - Categories: Morgan Digital Blog 6 Benefits of Blogging for Business Does your business need a blog? What are the benefits for the business if we have a blog? Both are very valid questions and only 2 of many that most business owners will have when deciding if you will invest in a blog for your business website. A high-quality blog can be an influential business tool. Many advantages of blogging for business include boosting client numbers and driving sales while reinforcing your brand and identity as an industry expert. This blog will cover just some of the main benefits below, so if you are thinking of investing in a business blog, be sure to read on! 1. ) Build Relationships The way we do business has changed over the last 2 decades, and although people have always bought from people, it is becoming ever increasingly important that businesses build relationships with their client base. Building a customer community has been shown to increase trust, sales, and footfall in almost all business sectors. An excellent way to help build that community is a blog. 2. ) Reinforce Your Brand Building a brand is about much more than just picking a name, logo and colour scheme. Your brand has a voice and its own way of "doing business". This can be anything from an ethical stance to how you sell your products, and what better way to show off this brand voice than with a blog? A well-written blog will allow you to convey more than... --- ### Questions to Ask Before Selecting Your Web Designer > Questions to ask a web designer before hiring them for your project! Few hints and tips to ensure that you pick the right web designer! - Published: 2021-12-21 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/questions-to-ask-a-web-designer/ - Categories: Morgan Digital Blog, Shopify What to Ask Your Website Designer Before Hiring Them If you're looking to hire a web designer to help you with your small business website, there are certain things that you should ask them to ensure that they are a good fit for your business. Here at Morgan Branding, we have put together a series of questions that will help you to determine if the website designer you are thinking of hiring is a good fit for you and your business. Can You Design a Website That Fits My Budget? The most crucial part of your entire project is knowing if the services being offered fit in with your budget. Most website designers or agencies now have their prices on their website - but you should always be 100% sure and ask as certain aspects of your design or requirements might fall outside the standard packages offered. Be sure to ask for quotations and scope of work upfront in writing and the designer's payment terms - i. e. deposits, payment structure and terms etc. Do You Work In-House or Outsource Your Projects? Knowing where your work is being produced can help down the line if anything was to go wrong. This can apply more to development work than actual design. It is essential to know this more so if there are complex or custom design aspects to your website that these are produced by a team who know how they have been completed and, more importantly, know how to fix... --- ### Why Is TikTok Removing My Comments? > Why do my comments disappear on TikTok? Read more about why your comments could be being removed on TikTok here at Morgan Digital. - Published: 2021-12-17 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/why-is-tiktok-removing-my-comments/ - Categories: Morgan Digital Blog, TikTok Why Is TikTok Removing My Comments? As TikTok is becoming more saturated, and more people joining the app, TikTok rolled out a new feature that may be difficult for business owners. What Can’t I Comment? TikTok now censors your comments if they include certain keywords like “shop”, “link”, “bio” and “instagram”. This means that you will be able to see the comment, but your audience will not, therefore it’s important to use comments in the correct way to drive people to your website through TikTok, but don’t worry - we have a resolution!   Why are TikTok Doing This? This is to discourage people from leaving the app and heading over to Instagram or your website. The tricky thing is, you can still see your comment, however it is not displayed to your audience, so they won’t receive your reply to their comment! With the new TikTok shop feature, people can shop in the app itself, meaning there is less opportunity to drive people to your website. This could also be a reason to encourage more businesses to swap from a creator account to a business account, as creators cannot access the TikTok shop function, meaning they are extremely limited to drive people to their website and make sales via TikTok.   How To Resolve The Issue Thankfully, there is a resolution to this! Head over to your privacy settings and select the comments option. Make sure to turn off the comment filters. This will allow you to use more... --- ### How a Good Logo Can Set Your Business Apart > To stand out from the crowd your business needs a great logo and to get a great logo you need a good designer. Read more here. - Published: 2021-12-17 - Modified: 2021-12-17 - URL: https://morgandigital.co.uk/how-a-good-logo-can-set-your-business-apart/ - Categories: Morgan Digital Blog How a Good Logo Can Set Your Business Apart If you are on the verge of launching your business, then no doubt you have already given your logo a great deal of thought. Perhaps you have already been up and running for some time and are considering a new logo design as you need one that represents what your business has now evolved into. There is a common misconception when it comes to your logo, and that is the belief that it is your brand. Branding is more than your logo design alone but it is fair to say that a logo is an integral part of this. Branding is a culmination of your experience, how your brand is perceived, and your reputation. Your logo is the first part of this and one of the very first interactions that a customer has with you. Why your business needs a logo If you have a well-designed logo, you have something that communicates with customers old and new. You have something capable of building trust and, with the right logo design, something that shows that you're here for the long-term. Looking at your logo allows people who have never interacted with your brand to get a feel for what you're all about. A strong logo design allows you to stand out from your competitors. It gives something that means customers, and potential customers, remember who you are. Over time, a logo can build a deep connection and customers can experience an array... --- ### Is Shopify Bad For SEO? > Is Shopify Bad For SEO? Morgan Digital discuss the topic of Shopify SEO, if it is bad or is it just as good as any other CMS? - Published: 2021-12-14 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/is-shopify-bad-for-seo/ - Categories: Shopify Is Shopify Bad For SEO?   When it comes to setting up an e-commerce site, Shopify is your friend. In fact, Shopify is now trusted by over 2 million site owners to run their business. What Shopify did for e-commerce was to allow people to set up a store, with numerous integrations, all in record time. While a store could be built with speed, what about SEO? Shopify SEO has come in for some criticism in recent times. The truth is that no platform is perfect. While Shopify may be an amazing tool, it certainly has its issues. We're going to take a look at what is bad, and good when it comes to Shopify SEO. Does Shopify SEO Matter? When you set up your store, of course, SEO (search engine optimisation) matters. The fact that Shopify has made it so easy to set up an e-commerce store means that there is naturally plenty of competition. Whether you are using drop shipping as a business model, or you are stocking your own products, you are facing plenty of rivals. While you may have a website that is aesthetically stunning, if no one finds it then the appearance counts for nothing. Mastering SEO, and in particular knowing the limitations of Shopify SEO, gives you the best chance of selling high volumes.   What Are the Issues With Shopify SEO? Before we take a look at the most common Shopify SEO issues, it is worth remembering that Shopify isn't inherently bad for... --- ### Marketing For A New Year > Marketing For A New Year: Getting Your Business Off To A Flying Start In 2022 | Tips for kicking 2022 off to a flying start for your business - Published: 2021-12-12 - Modified: 2021-12-12 - URL: https://morgandigital.co.uk/marketing-for-a-new-year/ - Categories: Morgan Digital Blog Marketing For A New Year: Getting Your Business Off To A Flying Start In 2022 Let's be honest - 2021 has been tough. We thought we were entering a year free from Covid, but that didn't really seem to last very long. The chances are that 2022 will be in a similar vein. So small businesses must start to think about their new year marketing to weather the storm that the pandemic is likely to bring. We're not just talking about the new year new me approach that seems to last a month at best. We're talking about looking at a strategy for the new year that will bring you some great long term results along with a welcome boost in sales. Let's take a look. Email Marketing Despite what you may read elsewhere, email marketing is far from dead. When you understand the power of email marketing, it makes sense to explore this as part of your strategy for the new year. Building an email list may take time, but it becomes one of the most valuable assets that your business possesses once you have this. You don't need to let the new year run away with you before giving this a go. Why not target your list now with a great new year offer and measure the response that you get? Not sure how email marketing works? Call in the experts and see just what it can do for your business. A Stunning Landing Page As part of... --- ### How Content Can Grow Your Ecommerce Brand > Our tips on how ecommerce sites can create a content marketing strategy to drive growth and drive more sales for your eCommerce brand. - Published: 2021-11-29 - Modified: 2021-11-29 - URL: https://morgandigital.co.uk/how-content-can-grow-your-ecommerce-brand/ - Categories: Morgan Digital Blog How Using Content Marketing Can Help Grow Your Ecommerce Brand Are you thinking of using content marketing for your business? Then this is the blog for you. It will cover everything you need to know about content marketing and how to deploy it for maximum effect for your business. What is Content Marketing? In general, content marketing is creating content in various formats like written articles, videos, infographics and sharing that content to targeted audiences to generate more leads, build your brand, and drive more customers to your website. People often mistake content marketing for just being blogs; however, it also covers all your business marketing assets, such as social media and emails. In essence, it is any form of content used for marketing. Its use is primarily designed to focus on inbound marketing but can be used for outbound marketing, like emails. Content is not just blogging; it can be: Videos Images Infographics Blogs Landing Pages Gifs How Does Content Marketing Fit In With Ecommerce? All too often, eCommerce store owners ignore content marketing, seeing it as too much effort or more for the bloggers than the online stores. Thinking this way will lead your online store to miss out on significant opportunities and sales from customers looking for goods and services rather than being presented to them. Consumers are much savvier about purchasing goods and services; they no longer respond to ads and fancy gimmicks. They are much more educated on their purchases and where to find them.... --- ### Can You Use Shopify On WordPress? > Can you use Shopify & WordPress to reap the rewards of both? We tell you how to use Shopify on your WordPress website. - Published: 2021-11-26 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/can-you-use-shopify-on-wordpress/ - Categories: Shopify Can You Combine Shopify & WordPress To Reap The Rewards Of Both? Content management systems seem to be popping up at a rate of knots over the last ten years or so, but two names stand head and shoulders above the rest - WordPress and Shopify. Both have their pros and cons, and both have eCommerce functionality that your online store needs, but what if you wanted to have the best of what both platforms offer? In this blog post, we will explore the question of can you use Shopify on WordPress? The reasons you might want to do this and the pros and cons of doing so so that you can see if bringing the two platforms together gives you the best of what both offer for your eCommerce store. What Are Shopify & WordPress? Simply put, Shopify and WordPress are content management systems that allow anyone to create websites in their many forms without knowing how to code. Between the two platforms, they power around 48% of the internet. When you consider it is said that over 1. 7 billion websites exist, and it is estimated that 250,000 new ones are launched every single day, for these two platforms to power nearly half of those is testament to how they operate. So if they power almost half the internet, which is better? This post isn't about Shopify Vs WordPress and which is better suited. This post is about how combining the two powerhouses into one functioning website could... --- ### Why Choose Shopify? > Why choose Shopify? If you run or planning to open an eCommerce store why should you choose Shopify to host it? Find out here in our blog! - Published: 2021-11-22 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/why-choose-shopify/ - Categories: Shopify Why Choose Shopify For Your Ecommerce Business? If you plan to open an eCommerce online store, you might be thinking about what kind of content management system you will use and will almost certainly have come across Shopify. Shopify is quickly becoming the world go-to CMS for eCommerce, but why should you choose it for your eCommerce business? This blog will outline our top reasons why here at Morgan Branding, we think you need to seriously consider moving it to the top of the pile and launching your online store with Shopify. One-Stop-Shop For Ecommerce As Shopify sole purpose is to serve business owners looking for eCommerce solutions, the entire platform is designed with one sole purpose - eCommerce. Every plugin or add-on is designed to help you with your online store; every theme or template is designed with eCommerce in mind. This gives Shopify its most significant competitive edge for store owners, as it brings everything you are going to need to take your online sales to the next level under one roof. Why is this important? Unlike many other CMS systems, there is no added bloat or systems running in the background that are not needed. This helps with all manner of issues that can cause problems for your online stores, such as slow loading times or even security issues.   Inbuilt Marketing Tools Marketing is the lifeblood of any business, be it inbound marketing or outbound advertising. Shopify has an inbuilt range of tools at your disposal,... --- ### 4 Tips to Prepare your Shopify Store for The Festive Period > Morgan Digital talk about our 4 top tips for 4 tips to prepare your Shopify store for the festive period. Read more here in our blog. - Published: 2021-11-21 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/prepare-your-shopify-store-for-the-festive-period/ - Categories: Morgan Digital Blog, Shopify Our Top 4 Tips to Prepare Your Shopify Store for The Festive Period Christmas is a busy period for eCommerce stores, and for some small business owners, it can make or break their entire year. Getting more people onto your online store and enticing them to buy your products is the end goal, but how do you give your business the best possible chance of having a profitable festive period? This blog will provide you with the best four tips for ensuring that you enjoy the festivities and have a profitable one. Improve Your Website's UX The harder it is for users to navigate your website and find what they are looking for, the more the chance of a sale decreases. Checking your website through a customer's eyes is the best way to ensure your UX (user experience) is perfected. Our top tips for improvements: Is it easy to find your products Does your site have straightforward navigation to different sections? Everything needs to be no more than three clicks away. Are your promotional banners clear and easy to see? Is your website layout simple and easy on the eye? Simplicity rules the roost in eCommerce websites; the busier and more there is to look at, the more distracting they are people will click away - and people do not have the time or inclination to go hunting. Keep it simple, to the point, and practical. Landing Pages Landing pages are not just for SEO; they also help convert visitors... --- ### Reasons Why Your Business Needs a Virtual Tour > Reasons why your business needs a virtual tour dives into the 2 main reasons we think that your business needs to invest in one! Read today! - Published: 2021-11-16 - Modified: 2023-11-27 - URL: https://morgandigital.co.uk/reasons-why-your-business-needs-a-virtual-tour/ - Categories: Morgan Digital Blog What Benefits Are There to Having a Virtual Tour Bring to Your Business? As a business owner, you will put a lot of effort into making your business stand out from the competitors as much as possible, so where do virtual tours fit into the equation? This blog will explain what a virtual tour is and how having one can help boost your business online and offline!   What Is A Virtual Tour? Without getting overly technical - as we have covered this in more depth in a blog called ironically "What Is a Virtual Tour? " - a virtual tour is a series of photographs taken with a specialist camera that are stitched together to form a seamless, interactive tour of your business both inside and out. Why Should My Business Invest in a Virtual Tour? The world has gone digital. No, we don't mean Matrix-style, but think about it - what's the first thing you do if you want to know or buy something? We would hazard a guess that over 95% of you would head to the internet in some form to find it or buy it, either by hitting social media or by Googling it. The fight for customer attention is fierce. Ensuring your business is showing up in as many digital avenues as possible is the only sure way to get noticed. Virtual tours add a level of exposure features that hold the customers' attention for longer than a standard image would whist offering a... --- ### How To Use Content To Drive More Leads For Your Business > Who doesn’t want more leads and customers for their business? But how do you go about getting more? Find out more here in our blog! - Published: 2021-11-16 - Modified: 2021-11-16 - URL: https://morgandigital.co.uk/how-to-use-content-to-drive-more-leads-for-your-business/ - Categories: Morgan Digital Blog Who doesn't want more leads and customers for their business? But how do you go about getting more? The best way for your business to grow is to attract more customers with the right content that compliments your brand and the message you are trying to get across to them. Taking your time and investing in quality over quantity content is the best way to reach more customers. Try not to rush the process or make it too sales-focused. People hate to be sold to and will turn off from bad content but will embrace the content and become loyal customers if your brand message and content is good enough. Your first step is understanding your audience. Ask yourself these questions whenever you plan content for your business: Who are your customers? What questions are your customers asking? Where do your customers look for answers and solutions? How do your customers search for answers? Let's take a look at four types of content that you can use to grow your audience. Awesome Blog Content Blogging is a very popular content marketing tool for businesses. They are a great way to be found on Google when your customers are searching for something specific. Focus on the needs of your audience and optimize the content for keywords. Did you know you can turn blog content into various other forms of content? Repurpose the quality information you’ve got into videos, podcasts and social media posts! For example, we wrote a blog about ‘... --- ### What Part Does Colour Play in Branding > What Part Does Colour Play in Branding? Find out here in the Morgan Branding Blog what part the colours you use can impact! - Published: 2021-11-08 - Modified: 2021-11-08 - URL: https://morgandigital.co.uk/what-part-does-colour-play-in-branding/ - Categories: Morgan Digital Blog Branding Colours: Everything You Need to Know Humans are very visual creatures and are known to respond to different colours both mentally and emotionally, which is why the worlds biggest brands put a lot of time and money into their branding and choice of colours. In this blog, we will discuss why you need to choose your colours carefully and why the colours you choose can play a more significant part than you might think! Why Does Colour Matter in Branding? If you speak to the general public about colours in branding, they will be more likely than not to say maybe a few choice words about exciting or eye-catching. Still, not many will know that companies can spend vast amounts of money choosing their branding colours and why. The choice of colours and shades used can speak volumes about the business they represent they can: Envoke emotions and feelings towards the brand. Speak volumes about the brand. Make a brand instantly recognisable. The colour choice for your brand could give the right or wrong impression; for instance, if you are selling meditation services and your branding is very excited and bold, you could be even at a subliminal level putting potential customers off. We will dig into the relationship between colour and emotion below in more depth. What Emotions Do Certain Colours Represent? Everyone portrays colour differently, in fact, most people see colours differently, but there are a few colours you can rely on to know what they mean.... --- ### Which Shopify Pricing Plan is best for You? > In this blog, we cover how much Shopify pricing is per month and which is best suited to you and your business. Read here at Morgan Branding - Published: 2021-11-05 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/which-shopify-pricing-plan-is-best-for-you/ - Categories: Morgan Digital Blog, Shopify Shopify Fees And Shopify Pricing Plans: Which Is Best For Your Business? Shopify is the go-to content management system for eCommerce store owners and is used by some of the worlds leading brands such as Heinz, Gym Shark and others. If you have been thinking about launching your online store using Shopify, you might be thinking about which level of plan you need from Shopify, and here at Morgan Branding, we know it can be confusing, and getting it wrong could cost your business a lot of money. Morgan Branding has put together this blog to help you see the difference between each pricing plan and which will be best suited to your business. How Much Is Shopify Per Month? Depending on what you need from your Shopify eCommerce store will depend on the level of subscription you need. Prices range from $9 and go right up to and beyond $2,000 per month. We have broken them down below*: Basic Shopify: Fee: $29/month Payment processing fee: 2. 2% + 20p Additional fees using payment provider other than Shopify Payments: 2. 0% (in addition to the payment providers fees) Shopify: Fee: $79/month Payment processing fee: 1. 9% + 20p Additional fees using payment provider other than Shopify Payments: 1. 0% (in addition to the payment providers fees) Advanced Shopify: Fee: $299/month Payment processing fee: 1. 6% + 20p Additional fees using payment provider other than Shopify Payments: 0. 5% (in addition to the payment providers fees) Shopify Plus: Fee: prices on... --- ### Top 3 Shopify Tools To Use To Boost Sales > Are you looking for the most effective Shopify tools that will improve your store's growth? Then this is the blog post for you! - Published: 2021-11-02 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/top-3-shopify-tools-to-use-to-boost-sales/ - Categories: Morgan Digital Blog, Shopify The Top 3 Tools To Use To Boost Your Online Sales On Shopify Are you looking for the most effective Shopify tools that will improve your store's growth and help take your Shopify eCommerce sales to the next level? Then this is the blog post for you. This blog post will outline the go-to tools you should use for more sales from your online store. To do any task well, you need the right tools in your toolbox. ECommerce is no different, and boosting sales requires the right balance between effort and deploying secret weapons to convert those clicks into customers. Shopify is already a very potent tool for eCommerce store owners, but even the best need a little help from time to time! So let us jump right in and sort the chaff from the wheat and tell you our top picks for the best tools to use to boost your online sales on Shopify. Klaviyo Some say email marketing belongs in the stone age - to those people; we tell you are just not doing it right! Klaviyo allows you to integrate email and SMS marketing into your Shopify store quickly and start getting those all-important return customers! Automation is the key to good marketing and frees up your time to get on with running your business. Klaviyo allows for more automation than its competitors, such as MailChimp, allowing most of your email marketing to be done without any manual intervention from you. Some of the high-level features... --- ### Tips For Getting Your Business Ready for Black Friday > Morgan Branding tips for getting your business ready for Black Friday! What to do and when to do it - read more here at Morgan Branding. - Published: 2021-10-25 - Modified: 2021-10-25 - URL: https://morgandigital.co.uk/tips-for-getting-your-business-ready-for-black-friday/ - Categories: Morgan Digital Blog Preparing Your Business To Be Ready for Black Friday It might seem like there is plenty of time to get things ready, but as you know, things come around quickly in business, and it will soon be that mad rush that is Black Friday! It seems that Black Friday is not so much a one-day event now but more a week or, in some cases, a month-long event for some companies, and this year is on track to be no different! With that in mind, what steps should you be taking to get your business and your website ready for the big event? Morgan Branding is here to help with some top tips so that you can be prepared and thrive this Black Friday! What Is Black Friday? Black Friday started in America and is always the first Friday after Thanksgiving, and is a day when retailers traditionally kick off the festive shopping period with significant discounts and deals galore. Every year billions are spent in-store and online, so if you run a business, it is wise never to ignore Black Friday and Cyber Monday to get those sales ringing in! So-called Black Friday is rumoured to have gotten its name when police officers in the 1960s coined the phrase due to the increased number of cars clogging up the roads when people started their festive shopping combined with an Army-Navy football game in Philadelphia. Another reason it may have gotten its name is because it is said that retailers... --- ### Image Optimisation Tips For Shopify > Image optimisation tips for Shopify | Our top tips for optimising your images for your eCommerce store on Shopify. Read more here. - Published: 2021-10-22 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/image-optimisation-tips-for-shopify/ - Categories: Shopify How to Optimise Images for Shopify Humans are visual creatures, and we respond more to imagery, video, and colours more than any other aspect of a website, so ensuring that your images are pixel perfect and easily viewable by the user is paramount. Besides the user benefits, there are other benefits to optimising your pictures, but how do you optimise images for your Shopify store? This blog will cover everything you need to know and some hints and tips along the way. What Is Image Optimisation? Image optimisation comprises of two things: reducing the file size as much as possible without compromising the image quality so that your website loads quickly, and the actions taken to benefit the SEO of the website such as alt tags, etc. You will have heard of terms such as image alt tags, WebP, Jpeg, PNG and other industry terms that all relate to image optimisation, and whilst most of them can be fluff and mirrors, there are a few ones you need to remember: WebP, JPEG, PNG: Are all types of files that images can be stored in and used on your website. Alt-tags: An SEO term used to describe the process of adding a tag to the image explaining what it is for accessibility for users who cannot view the image or for such times when the image will not load on the device. We will dig into these a bit later in this blog, but they are the main ones you need... --- ### Wix vs Shopify > Wix vs shopify: Which should you choose to set up your ecommerce store? Morgan Digital takes a high level overview of both CMS systems. - Published: 2021-10-18 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/wix-vs-shopify/ - Categories: Shopify Wix vs Shopify: Which Should You Choose to Set Up Your Ecommerce Store?   If you are looking for a content management system for your eCommerce store, you will have heard of both Wix and Shopify. Both platforms aim at those looking to take the DIY route and those working with website designers, but besides this, which offers the best features and is a better fit for eCommerce? This blog will delve into the pros and cons of both and give you the information you need to make an informed decision based on your business. Wix vs Shopify: Pricing It has to be said that Shopify comes out on top for pricing, not only in terms of value but also for simplicity. Wix has varying levels of plans and deciding which one is best for you could be a minefield, whereas Shopify keeps it simple. The only exception to this is that Wix offers a free plan; the reason this is not a winning factor is, your site will have ads on both Wix ads and ads from other companies, some of which could be directly from your competitors. Wix Cost: Free to $500 per month. Shopify Cost: $9-$2000 per month. Both for the standard price offer off the shelf solutions and can process transaction payments for you. Shopify comes out on top again as its fees are 2. 4% compared to Wix at 2. 9% of the total transaction. However, if you are looking to use a third-party payment... --- ### What Is Shopify Plus? > What Is Shopify Plus? Find out more here at Morgan Branding as we explore what it is and if your business needs it. Read more here today. - Published: 2021-10-13 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/what-is-shopify-plus/ - Categories: Shopify Shopify Plus: What Is It? Shopify is quickly becoming the content management system for eCommerce brands to use. Some of the biggest brands in the world making a move to the platform alongside small business owners. If you own a business handling lots of orders and vast amounts of traffic to your website, you may have heard about Shopify Plus, but what is it? What is the difference between Shopify and Shopify plus? This blog will explain the differences and when you need and don't need to invest in it. What Is the Difference Between Shopify & Shopify Plus? Shopify Plus is an eCommerce platform specifically designed with high volume, enterprise-level eCommerce brands. Its focus centres around taking what more basic eCommerce systems do and adding: More customisation and control. Greater automation capabilities. Improved multichannel and omnichannel functions. Faster speeds. The ability to reliably handle vast amounts of sales. International intergration This is not to say that standard Shopify cannot do what needs to be done to run an eCommerce store; Shopify Plus adds that additional level of in-depth expertise that larger brands expect and need. Shopify says that "You don't need a thousand days to install software, an army of developers to support it, or millions of dollars to run it. " which is true of the entire platform. Unlike some of its main rivals, such as Magneto, which is complex, expensive and nearly always needs an army of web developers in tow to keep it maintained and running,... --- ### Which Brands Use Shopify? > Which brands are using Shopify and why? In this blog Morgan Branding explores the big named brands using the CMS and why! Read more here! - Published: 2021-10-01 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/which-brands-use-shopify/ - Categories: Morgan Digital Blog, Shopify Which Famous Brands Use Shopify? Shopify is quickly becoming the go-to platform for eCommerce websites to use to help them launch and maintain their web presence and sell products locally and worldwide. Once branded a gimmick that would pass on by like most of the new content management systems that have launched over the last ten years, Shopify bucked the trend and has attracted some of the worlds biggest brands to use its platform and many famous faces among its client list. This blog will tell you some of the biggest names using Shopify and why they use it! How Can I Tell Which Ecommerce Platform a Website Is Using? Usually, you will be able to see which eCommerce content management system a website is using if they are indeed using one by checking the footer to see any details of "powered by". If not, there is a really handy website you can use. What CMS Is This Site Using? is a really handy site that you add the URL of the website and press the button - the site then runs a quick test and will come back with which if any CMS details that the site is running on. They also have other tools for detecting which CMS theme is being used and which hosting provider etc. You can use the tool by visiting: www. whatcms. org. How Many Companies Use Shopify? According to figures released by W3Techs, Shopify currently has a market share of 6. 2% of... --- ### What Is Dropshipping and How Does It Work? > What is dropshipping and how does it all work? Find out more here in the Morgan Branding blog with all the pros and cons of dropshipping. - Published: 2021-09-27 - Modified: 2021-09-27 - URL: https://morgandigital.co.uk/what-is-dropshipping/ - Categories: Morgan Digital Blog, Shopify What Is Dropshipping and How Do You Make Money? When starting an online eCommerce business, one of the essential elements is having products to sell. There are three ways to source products for your eCommerce brand: Create your product own range and stock it. Sell other brands products from a stocked range. Dropshipping - for both your own product range and other brands, but do not hold stock. Dropshipping is often seen as the dream business for creating residual income as it is seen as an automated way to run a business with little or no interaction with the goods themselves. In this blog, we will discuss the latter, dropshipping and hope to offer an unbiased view on what it is, the costs involved, and if you can still profit from it. What Is Dropshipping? Dropshipping is the term used to describe an eCommerce business that sells products but does not hold stock. This can be products from their own designed and designed range or other brands products, but critically none of the stock is stored or produced directly by the brand. The most common two types of dropshipping businesses are imported goods, usually via AliExpress and Oberlo, in which the eCommerce store advertises and takes payment for the goods. However, they are shipped from overseas suppliers directly. The second and the most popular usually comes in clothing brands where a print on demand supplier will sell clothing items to customers based on a pre-set design by the eCommerce store... --- ### How Much Does It Cost to Set Up a Website for a Small Business? > How much does it cost to set up a website for a small business? We cover what you need to know when hiring a web designer. - Published: 2021-09-24 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/how-much-does-it-cost-to-set-up-a-website/ - Categories: Morgan Digital Blog, Shopify How Much Does It Cost to Hire Someone to Build a Website? If you own a small business and are thinking about taking it online and having a new website designed, it can be daunting with so much information to digest and things to consider. If you are looking to hire someone to create a website for you, most peoples first question is how much it costs to hire someone to build a website? This blog will give you an idea of the costs involved and the questions you need to ask your chosen website designer to gauge if you are getting value for money. Should I Hire Someone to Make My Website? You can take the DIY route to have a website. You could create a website using DIY website builders such as Squarespace and Wix with enough time and dedication. You need to ask yourself if you have enough time and money to invest in a DIY project, or would the same budget and effort be better spent hiring a professional website designer? Building an SEO optimised website that helps convert visitors into customers involves a laborious process. Nothing good comes easy, so hiring an expert in this field is the best option if you want to get any return on your investment. How To Choose Your Website Designer As with any industry, there is a varying level of pricing and skills. So to avoid overpaying for your website and ensuring that you have the right design company... --- ### How to Get More Sales on Shopify > How to get more sales on Shopify. Morgan Digital discuss how you can get more sales and traffic on your Shopify eCommerce store. - Published: 2021-09-20 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/how-to-get-more-sales-on-shopify/ - Categories: Morgan Digital Blog, Shopify How To Boost Your Shopify Sales Our Top Tips It is a big challenge to get your online store off the ground — laying the foundation, getting, sorting and organising your stock. Then you have to start thinking about your marketing and how you will get people onto your eCommerce store to buy your goods. It is a lot of hard work, that is for sure, which is why Morgan Digital is here with our top tips for getting more inbound traffic to your Shopify store and converting them into customers! In this blog, we will give you some hints and tips on getting more traffic and eyeballs on your goods and services and how to help convert them into customers. How do I attract customers to Shopify? There are many ways you can attract customers to your Shopify store, and then some methods to use to convert them and keep them coming back time and time again. Using a good mix of the below ideas is a sure way to ensure your Shopify eCommerce store stands out, converts visitors into customers and will see your business succeed: Inbound marketing: This is the process of optimising your website, social media and other marketing tools to drive traffic more traffic to your eCommerce store. Inbound marketing takes time to get working; however, you will reap the benefits once it gains traction. Email marketing: Once you have a steady flow of traffic to your website and people signing up for your newsletter,... --- ### How Much Does Shopify Cost? > How much does Shopify cost? Our guide to up front & ongoing costs if you are looking to take your eCommerce brand onto Shopify. - Published: 2021-09-18 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/how-much-does-shopify-cost/ - Categories: Morgan Digital Blog, Shopify How Much Does It Cost to Sell With Shopify? We guess you have been researching Shopify, and you want to know how much it will cost to get started, ongoing costs and any other fees you might need to consider. It can be hard to know where to start and what needs to be factored into your budget when getting your business online, from branding and design to ongoing costs for hosting and payment processing fees. This blog will cover everything you need to know, from getting started to running costs and more when considering using the dedicated eCommerce system Shopify. How much do Shopify websites cost to get started? Like any website project, you will need to consider if you will hire a web designer to work on your Shopify store or attempt it yourself. Shopify does provide some basic templates and themes for you to be able to tackle this yourself. However, the outcome of your website will be determined by your skills as a designer. If you are looking for your eCommerce store to succeed, however, It is advisable to hire a Shopify expert web designer who can guide you, create a stunning web experience for your customers, and maximise your investment return. Shopify website design prices can range from £800 to a few thousand, depending on the complexity and depth you require. However, for most small businesses getting started with a Shopify website, you can expect to pay between £800-£1000 for the initial design. How Much... --- ### What Is Shopify > What is Shopify and how can it help my business? We answer these questions and more right here in our blog. Read more here today! - Published: 2021-09-13 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/what-is-shopify/ - Categories: Morgan Digital Blog, Shopify What Is Shopify and How Does It Work? If you own an eCommerce store or have been thinking about launching one for your business, you might have come across Shopify when doing your research and want to know more about it and how it can benefit your business. This blog post will cover the most commonly asked questions about using Shopify and how it can help you scale your business to new heights. What Is Shopify? Shopify is an eCommerce platform that hosts your online store allowing you to have an online shop to sell products locally and globally. Known as a content management system, you will not require any coding knowledge to get a basic eCommerce store open using the platform; however, to create a truly bespoke setup, you will need some coding and design knowledge. Like other content management systems for building websites, Shopify has a range of apps to add additional features to your websites, such as email marketing, ads and other features to allow for complete customisation of your online store. Finding which apps work best for your business is vital, as "doing it all" is not always the answer and sticking to what delivers the best results for your niche is always the best approach. Is Shopify Suitable For My Business? If you want to sell products online, yes, if not, we would probably advise looking into another CMS system such as WordPress or a custom-coded website. You are unlikely to benefit from Shopify if... --- ### Top 7 Pages to Have on Your Website > Here are Morgan Brandings advice on the top 7 pages you need to have on your website as a minimum number! Read more here today! - Published: 2021-09-07 - Modified: 2021-09-07 - URL: https://morgandigital.co.uk/top-7-pages-to-have-on-your-website/ - Categories: Morgan Digital Blog 7 Pages You Need to Have on Your Small Business Website You have bought your domain, logo and might have even hired your website designer - but once you have all of this, the next most common question about owning a website is: how many, and what pages does my website need? The truth is that every business is different, and some will need more, and others will need less. Small business owners looking to improve their SEO will need more pages than those not, but quality needs to be prioritised quantity. This blog will outline the top 7 pages you need on your website and explain why. Read on to find out more! Homepage Probably one of the most used pages on your website, no matter where people land on your website, they will almost always end up on your homepage at some point. It can be tempting to overload your homepage with information and links. However, keeping it simple and flowing is much more effective. You need to ensure that your homepage has: Short description about your business Details of what it is your business does Eye-catching images and headlines Calls to action to other parts of your website   About Page People buy from people, and they are subconsciously drawn to businesses that align with their core values. Having an about page allows you to show off your business personality further and enable things like "meet the team" so that people can get to know a little... --- ### Christmas Marketing Tactics for Success > Looking for hints and tips on your Christmas Marketing for your small business? Then look no further! Check out this blog today! - Published: 2021-08-31 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/christmas-marketing-tactics-for-success/ - Categories: Morgan Digital Blog, Shopify Christmas Marketing Tactics for Success It is currently July, so why are we blogging about Christmas marketing? For some industries planning for the festive period began in January, so some might say we are late to the party! Marketing your business at Christmas can be stressful. With many business owners relying on the sales they make over the festivities to see them through the following year, it is mission-critical to ensure that your marketing plan is on point and ready to go. Morgan Branding is here to help with our top tips for a successful Christmas marketing campaign. Christmas Marketing: It Is All in the Planning Like with any successful marketing strategy marketing your business at Christmas all comes down to the planning, and planning takes time, so rushing around on December 1st attempting to come up with successful marketing campaigns to see you over the festive period is just not going to work. It might surprise some business owners to learn that the planning for the Christmas season can start as early as January in some industries like hotels and restaurants! So it is never too early to have a plan in place! A successful Christmas campaign will be well thought out, planned and executed with precision and timed to cover the entire period; given that most people start their Christmas shopping well in advance in October, it is best to be prepared. It has to be said that although some do start their shopping in October - some... --- ### TikTok For Business: How to Grow Your Brand > How to grow your audience on TikTok when posting as a business - find our top tips for helping your brand grow on the TikTok platform. - Published: 2021-08-13 - Modified: 2021-08-13 - URL: https://morgandigital.co.uk/tiktok-for-business/ - Categories: Morgan Digital Blog, TikTok TikTok For Business: How to Grow Your Brand If you’re looking to have thousands of eyes on your business, TikTok is the place for you. With TikTok affecting over 80% of its user's purchase decisions, there are unlimited opportunities for your brand to not only boost brand awareness but generate sales through the app! Here are our top tips on what to do to ensure success on TikTok! Where Do I Start? Having a TikTok strategy is crucial for growth on the platform, so you must identify a set of goals and objectives, such as brand awareness, increase in sales or the development of a community. Once you have identified these goals, you can split your content into different groups; these are often referred to as content pillars. We recommend following the 80/20 rule, whereby 80% of your posts are valuable to your ideal audience consisting of educational, inspiring or entertaining posts, leaving the remaining 20% to consist of promotional posts. This is to increase the likelihood that your ideal customer will not only purchase from you but become a repeat customer and a loyal follower! What Shall I Post on TikTok? It’s important to note that TikTok is not a place for direct selling, but is a place where brands are encouraged to share their unique story, and their success and challenges are celebrated. Many brands are driven to share behind the scenes content, packaging videos, comedy around your niche and the benefits of your products or services to... --- ### Tips For Choosing A Web Design Company > How do you choose a web design company? How do you know if a website designer is a good fit for your project? Read more here at Morgan Branding. - Published: 2021-08-09 - Modified: 2021-08-09 - URL: https://morgandigital.co.uk/tips-for-choosing-a-web-design-company/ - Categories: Morgan Digital Blog How to Choose a Web Design Company The world is ever increasingly turning digital, and the way we do business online is accelerating at a pace like never before. A well optimised and designed website is no longer just a luxury business expense but a must for any business looking to be taken seriously by their audience and customers. You may be thinking that now is the time to get your business online or are looking for a website design agency that can help redesign your existing website - but what do you need to look out for when hiring a prospective agency to do it for you? This blog will cover the basic questions you should ask any web designer or agency and consider before hiring one. Getting Started - Shortlisting Agencies The first thing you will want to do is shortlist a few agencies that offer website design services. There are a few things to consider when shortlisting a design agency before you contact them. As the old saying goes, forearmed is forewarned! Check out their portfolio: This is where you can get a feel for the style and flair of the company. Each website designer has a way of working, and each will have little quirks and styles for presenting a website. So make sure you like their style and design flair. Visit a few of their previous client's websites and check for mobile responsiveness, quality of design and content presentation etc. Check the agency's website: If... --- ### 5 Essential Social Media Tips for Small Businesses > 5 essential social media tips for businesses to help them engage, grow and succeed with social media. Read more here at Morgan Branding. - Published: 2021-08-06 - Modified: 2021-08-06 - URL: https://morgandigital.co.uk/5-essential-social-media-tips-for-small-businesses/ - Categories: Morgan Digital Blog 5 Essential Tips to Build a Better Social Media Presence You would be hard-pressed to find any small business, not on any form of social media in the current digital age. The real question is how many of those small businesses are just existing or thriving on social media. Having a social media profile and a few posts on it will not guarantee success; even investing in the latest social media channels and marketing techniques such as TicTok and videos is not going to go to send you viral overnight. It all comes down to planning and strategy, and that is why we have written these five essential tips to build a better social media presence to help you gain more traction with your social presence. #1 Get Visual Humans are very visual creatures, and we like things that catch our eye and are easy to digest. The best way to attract and hold someones attention is to use visual aspects to your social media, such as videos and well-designed graphics. Figures suggest that engagement with posts with a visual aspect could receive as much as 35% more engagement, and the statistics for video posts are even higher. To get visual with your social media, you might think you need to have lots of fancy equipment or even an entire video production team behind you - the good news is you don't! Visual aspects such as these all make for good visual elements to your channel and can be created... --- ### What Type of Website Do I Need? > What Type of Website Do I Need? Let Morgan Branding advise you on the types of websites there are and which will suit your needs. - Published: 2021-07-26 - Modified: 2021-07-26 - URL: https://morgandigital.co.uk/what-type-of-website-do-i-need/ - Categories: Morgan Digital Blog What are the Different Types of Websites & How Can They Benefit Your Business With over 80% of business engagement happening online and this number only set to increase it is more important than ever to have a strong online presence that works for your business. If you have been thinking about investing in a website but are not sure where to start or do not know what type of website you might need then this is the blog for you! We are going to outline the most common types of websites and their uses so that you will know what type of website you need in order for your business to succeed online. Getting Started Before you hire a web designer to get your project off the ground you need to decide what you want your website to do - as in what is its purpose? It is important to get this sorted right at the start so that your website designer can factor in anything you might have planned for the future, for instance, if you just plan to have a landing page that tells people where to find you now, but then plan to sell products online within a few months it would be important to factor this in from the start both from a technical and cost perspective. Firstly ask yourself: What’s the website there for? What do you want it to achieve? What Is the end goal? Secondly ask yourself: Is there any changes coming... --- ### Here’s How Social Media Can Help Your Business > For most businesses, it's more important than ever to have a strong presence on social media. Find out how to make the most of your efforts! - Published: 2021-07-07 - Modified: 2021-07-07 - URL: https://morgandigital.co.uk/heres-how-social-media-can-help-your-business/ - Categories: Morgan Digital Blog It is becoming increasingly difficult to grow your brand on social media; most platforms are overly saturated with short life spans for your posts. But anything is possible when you put your mind to it, right? Especially when there’s TikTok! Here are our top tips on how to grow your business through social media, including which platforms we recommend and what to post. Which Social Media Channels Should I Use to Market My Business? For businesses who are tired of spending all of their time on Facebook and Instagram and seeing minimal results, we recommend using TikTok and LinkedIn to successfully grow and engage with your target market, reach maximum exposure and make more sales! We believe that LinkedIn performs best for B2B consumption, whereas TikTok works great for B2C consumption and is the perfect place to have fun and watch your brand grow stress-free! The viral nature of both TikTok and LinkedIn will boost your content to a wide audience, therefore your business has a higher chance of making more sales! We have found that sharing our successful TikToks to LinkedIn and Instagram Reels is also an effective strategy to boost reach. So, What Do I Post? This may sound daunting, but it’s time to hop on the trends! TikTok thrives off trending videos, trending sounds and trending effects, so you’re more likely to go viral if you use these! One useful website to use when choosing your sound is TokBoard. This displays which songs are trending and suggests... --- ### Advantages of Using Shopify > What are the advantages of Shopify for your eCommerce store? The top reasons for why you should use Shopify to run your online business. - Published: 2021-06-23 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/advantages-of-shopify/ - Categories: Morgan Digital Blog, Shopify Benefits Of Choosing Shopify For Your E-Commerce Store   With the market for eCommerce platforms and eCommerce CMS systems expanding by the minute you might be asking yourself which to choose or why like us should you use Shopify for your eCommerce store? In this blog, we are going to outline why we LOVE it, why we think you should use it and a few things to help show you why Shopify is our firm favourite! If you are a small business owner on the market for an e-commerce platform, then Shopify is perfect for you! It has everything you need to create your own website and sell products online. Whether you're looking to start a one-person company or grow into a huge enterprise, Shopify will give you the tools needed to succeed. Read on to find out why Morgan Branding LOVE Shopify and love helping our clients get acquainted with it for their eCommerce websites. What Is Shopify? Shopify is a dedicated eCommerce platform so unlike other content management systems, it is solely designed around making life easier for business owners who are looking to sell their products online. Offering a fully hosted solution with out of the box add-ons to make life even easier. It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements. Launching an online store has never been easier than it is with a Shopify store, as it is solely designed to make life easier for... --- ### What Is Branding? > Learn the importance of having a brand for your business and all that it entails getting it right. Read more here | Morgan Branding Blog. - Published: 2021-06-17 - Modified: 2021-06-17 - URL: https://morgandigital.co.uk/what-is-branding/ - Categories: Morgan Digital Blog Morgan Branding Guide to What Is Branding & Brand Strategy Branding is what your business needs to break through the clutter and grab your ideal customer's attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. In this article, we’re going to explore what branding is and how your business can reap its benefits in the most effective way. If you want your business to succeed, branding is non-negotiable: It's what you need to stand out, make an impact and take it to the next level. What Is Branding in Simple Terms? Branding is a complex marketing practice that not only requires skill, but also an understanding of your company's values. Some people think branding has to do with logos and slogans like Nike's "Just do it. " But there are so many more parts of the process. Branding is your business persona, yes it is a logo, a slogan, colour and typeface used on your marketing materials and a lot more besides. Here are just a few components that makeup branding: Logo Colours used Typeface used Ethos Mission statement Identity Tone of voice Images used much more! A successful branding process should be able to convey your brand values, your businesses brand identity and be instantly recognisable as your business. To put it another way, think about your favourite brand of clothing - got one? Now think about what it is that makes them stand out for you, is it the quality... --- ### How Can I Improve My Business Local SEO? > Are you looking for an effective way to enhance your business' local SEO without breaking the bank or using shady tactics? - Published: 2021-06-11 - Modified: 2021-06-11 - URL: https://morgandigital.co.uk/improve-my-business-local-seo/ - Categories: Morgan Digital Blog What is Local SEO? The internet is a powerful tool for small businesses. The power of online search engine optimisation can be harnessed to bring customers and revenue into your business. This article will teach you a few basic methods that will help your website with SEO so that it ranks better in Google searches. We'll even provide some tips on what keywords are most important for getting found by potential customers! Google is very careful as to which websites to showcase in the local search results box. Local SEO is the process of optimizing your website so that it appears in the first positions of Google, Bing, and Yahoo for searches that are related to your area/city/country. The user wants to find a business in the particular area defined by the query. Google wants to keep users happy by giving them details for companies that satisfy the user intent. Google also wants to show up local businesses that get a top listing. Local businesses are the most targeted searches you can find online.  How Can I Improve My Business Local SEO? SEO is not a one time task and despite lots of information being available to read and digest that makes it seem like it's a simple task-it isn't. SEO needs to be done right - even the smallest of errors can cause issues for your website that have ramifications beyond just not ranking number one in your chosen niche, some errors can end up with Google penalties that... --- ### Social Proof - What Is It & How You Can Implement It In Your Business > Social Proof - What Is It & How You Can Implement It In Your Business? Morgan Branding explores how you can benefit from social proof. - Published: 2021-06-04 - Modified: 2021-06-04 - URL: https://morgandigital.co.uk/what-is-social-proof/ - Categories: Morgan Digital Blog Social Proof - What Is It & How You Can Implement It In Your Business? Even if we think we don't, most of us spend a lot of time following the crowd. Whether it's liking that new song on the radio, spending obscene amounts of cash on the latest iPhone (even though it's not really that different from the last one), or debating your preferred pick for England's Euro 2020 squad, as human beings we like to do the same things as our friends and peers. Great marketers know that all we want to do is fit in and build their strategies to bombard us with Social Proof, showing off content packed with cool people, doing cool things all because of the cool new product/service they bought. In this article, we're going to break Social Proof down to its bare bones. We'll look at what social proof is, why social proof is so important and how you can implement social proof techniques into your online businesses' digital marketing strategies straight away! What is Social Proof? Social Proof, often known as informational social influence, is the psychological phenomenon that means people (or customers) will copy the actions of those they like or trust to gain acceptance or emulate their results. Let's use a practical example. Imagine you're a child that loves football. You turn on the TV and see Harry Kane wearing the latest boots from Nike. You want to be great at football; Harry Kane is great at football; so... --- ### Why a Digital-First Approach Is Now Fundamental > Learn why a digital-first approach is now fundamental to your business and what it means for your marketing strategy. | Morgan Branding Blog - Published: 2021-05-31 - Modified: 2021-05-31 - URL: https://morgandigital.co.uk/why-a-digital-first-approach-is-now-fundamental/ - Categories: Morgan Digital Blog Why a Digital-First Mindset Is Now Essential For Your Business Small businesses in the modern marketplace have to establish themselves digitally in order to compete with larger competitors. It's not enough anymore for your business to be limited to the confines of your storefront and customers need more than just an online presence these days. With the Internet, you can reach out and engage with customers from all over the world at any time of day or night! Small business owners often overlook digital marketing because they don't have large budgets or teams behind them like big corporations do. But what they lack in size, they can make up for in creativity- think about how many great ideas come from small business owners who are willing to take risks that bigger companies may shy away from. Digital Is the Future of Marketing In today's world, the digital space is where you need to be if you want your business to survive. Successful small businesses know that marketing is essential to their success. Failing to embrace social media or digital marketing in general just leaves space for your competitors to overtake you and you are literally handing them more customers. Now for those of you thinking this is just snake oil selling and it's all a load of codswallop, 2 prime examples of why working on your digital business will ensure that your business stands the test of time. 2020 - need we say more? Every business in the world suddenly... --- ### 5 Tips for Starting an Ecommerce Business > Our guide to starting an ecommerce business. Everything you need to know about creating a website, and getting started selling online. - Published: 2021-05-26 - Modified: 2023-10-27 - URL: https://morgandigital.co.uk/5-tips-for-starting-an-ecommerce-business/ - Categories: Morgan Digital Blog, Shopify Starting an Ecommerce Business? Read Our Top 5 Tips for Ensuring That It Gets off to the Best Start Over the last decade how we interact with brands and how we shop has changed at a faster pace than any other time in history, and 2020 accelerated this exponentially. Ecommerce and online stores became much more the norm than ever before. Starting an eCommerce business can be daunting and not always as easy as you might think it is. Here at Morgan Branding, we have helped 100s of new customers get online with a new eCommerce website, and we have learned a few things along the way that we are going to share with you in this blog, to share the knowledge and offer our top 5 tips for stating an eCommerce business. #1 Choosing The Right Platform To Work From With so many website builders, content management systems and website design platforms to choose from, which is the best? How do you know the claims being made are the right and best choices for your business? It can be very hard, more so if you are not clued up on the lingo to know exactly what you are letting yourself in for. Research is the key element of choosing an eCommerce specialist to work with to ensure that your getting the right advice that fits your business. Our advice is to always think in the longer term, working with a platform that allows you to scale without much fuss... --- ### What Is Ecommerce Web Design? > In this article, we'll help answer the question "What is eCommerce web design?" Everything you need to know about it and some hints and tips! - Published: 2021-05-26 - Modified: 2021-05-26 - URL: https://morgandigital.co.uk/what-is-ecommerce-web-design/ - Categories: Morgan Digital Blog What Is Ecommerce Web Design? If you're in the market for a new website or redesign, you may be wondering what exactly "eCommerce web design" means. Ecommerce web design is an industry term that refers to designing websites with features and functionality specific to online stores and for a website to be able to process online orders for products or services. During 2020 eCommerce websites dominated the market and eCommerce web design and eCommerce platforms were in peak demand due to the restrictions on the high street. Ecommerce shows no signs of slowing down and more and more businesses are looking to get their business online. In this blog post, we'll cover some of the main considerations for eCommerce web design: what it entails, who it's best suited for, and how much it costs! What is Ecommerce Website Design? Ecommerce is the process of selling goods or services over the internet. It's also called electronic commerce, and it's one of the most popular ways to do business today and is a growing industry that shows no signs of slowing down. Ecommerce web design is the process of designing a website that can help you sell products to customers. They are usually created with features like customer reviews, online shopping carts and promotions so that people will be more inclined to buy things from your site. A lot of these websites also have social media integration or quick-contact forms on them for easy access. The most important thing about eCommerce sites... --- ### Is TikTok Useful For My Business? > TikTok is a crucial platform for businesses to maximise their reach. Read more to find out how your business can start a TikTok! - Published: 2021-04-09 - Modified: 2021-04-09 - URL: https://morgandigital.co.uk/is-tiktok-useful-for-my-business/ - Categories: Morgan Digital Blog, TikTok What is TikTok? For those that don’t know, TikTok is a social media app created for short video content; people can create up to 60 second videos with trending music and effects. The TikTok algorithm accumulates content that it suspects you would enjoy (based on your engagement and interaction with other videos) and adds it to your very own, unique ‘For You Page’. How can it benefit my business? Not only is TikTok the most addictive social media platform, but it is also an essential platform for your business. Owing to the experiential nature of TikTok, your videos are much more likely to reach maximum engagement as opposed to other social media platforms. It’s the perfect place to market your product, keep up to date with your competitors, whilst having fun too! Your business can utilise hashtag features to engage with your audience, cater for a specific niche and you can view user-generated content about your products orservices. Other key benefits include:- Audience analytics when you set your account up as a business account- Increased reach on a global scale- Increased trust and credibility as consumers can learn more about you as anindividual, along with your businessWhat videos should I post? Here are some content ideas for your business:- Package with Me- A Day in the Life- Tutorials- New Product Alert- How To’s- StorytimesOur TikTok Top Tips: - Use trending sounds (you can find these on the discover page)- Use niche hashtags to reach your ideal consumers- Use fun effects... --- ### How to Protect Your Mental Health As a Small Business Owner > Running a business can be a stressful and overwhelming experience. In this blog we discuss how to protect your mental health. Read more here. - Published: 2021-04-08 - Modified: 2021-04-08 - URL: https://morgandigital.co.uk/protect-your-mental-health/ - Categories: Morgan Digital Blog How to grow a small business whilst maintaining your mental health Running a business can be a stressful and overwhelming experience, and for some, it becomes too much. A business with years of blood, sweat and tears can crumble to the ground in an instant as a result of mental health struggles. No matter how successful you desire your business to be, it isn’t worth it at the expense of your mental and physical health. A small business can only survive and thrive if you are on your A-game, so remember to always put yourself first. Build relationships with other business owners Running a business can be a lonely ordeal, especially if you work from home and don’t have a business partner. Connecting with other like-minded business owners can provide you with a support network, and who knows, maybe even some new friends! Perhaps aim to meet up at a freelance working space weekly when Covid rules allow, to share ideas and offer support to one another. Lots of towns in the UK also offer free networking days and coworking space events, so be sure to keep an eye on local Facebook groups and websites such as Eventbrite for these. Set a routine and healthy boundaries Working for yourself can often result in your work and home life becoming engulfed in each other, with no clear boundaries between the two. Establishing a daily routine and boundaries, whether that’s with clients or your work hours, is a healthy way to ensure... --- ### The Countdown Begins- Why You Should Start Your Christmas Prep Now! > Preparing your business for the festivities at Christmas. Morgan Branding helpful guide to marketing your business in time for Christmas. - Published: 2019-08-28 - Modified: 2019-08-28 - URL: https://morgandigital.co.uk/why-you-should-start-your-christmas-prep-now/ - Categories: Morgan Digital Blog The countdown begins- Why you should start your Christmas prep now! Along with being the most wonderful time of the year, Christmas is undoubtably the busiest time of the year for many, if not most businesses. Preparing for the hectic season of festivities is crucial to ensure that you get the most out of this yearly opportunity for your clients and business. Early preparation is key when it comes to the success this season; its never a good idea to run to the nearest department store to get your mum a scented candle on Christmas eve, just like its not a good idea to devise your Christmas menu on the 1st December. As you can imagine, demand in restaurants rockets over the festive season and it would be a waste to not take full advantage of this. Introducing a seasonal Christmas menu early will mean that Christmas parties will book with you against competitors failing to prepare as everyone knows its best to get these things booked and out of the way. Having access to the new menu early will reassure customers and lead them to trust that you will offer them the best service this Christmas. Make sure that the festive menu has been advertised well and ensure that it is available to access online. This means that there will be fewer enquiries asking to view the menu meaning your time can be spent elsewhere. Although it may sound obvious, when time is tight it is crucial that you... --- ### An appetite for aesthetic. Why having a well-designed menu is important and how to get it right. > An appetite for aesthetic. Why having a well-designed menu is important and how to get it right. Read more here at Morgan Branding - Published: 2019-07-25 - Modified: 2019-07-25 - URL: https://morgandigital.co.uk/an-appetite-for-aesthetic/ - Categories: Morgan Digital Blog An appetite for aesthetic: why having a well-designed menu is important and how to get it right.  A menu is far more than just a list of items that a kitchen prepares, it has the ability to dictate how your restaurant is perceived, enable more accurate forecasting and act as a pivotal internal marketing tool. Ultimately, much of your restaurant’s success is determined by its menu and it is important that it looks the part. Your menu is your messenger, your primary means of communication and representation, telling your customers exactly who you are. Your menu should be memorable and create an impression so that customers are eager to return and recommend you to their friends. Remember that this is your way to show off your brand, personality and what your company stands for before they have even tasted the food. People eat with their eyes before they eat with their mouths. We are all quick to make decisions, so it is important that the first impression is right. In order to create an effective menu that utilises the many benefits of having a well-designed menu, there are a few things you need to remember... Positioning items on the page and the layout is important when guiding customers eyes where you want them to go. For example, if you have a two-page menu, it is likely that they will look at the top right-hand side first. In terms of item placement it is most likely that people will look at... --- ### The Art of an Effective Logo > The Art of an Effective Logo | Morgan Branding discuss why having a well designed and effective logo for your business is critical. Read more - Published: 2019-07-22 - Modified: 2019-07-22 - URL: https://morgandigital.co.uk/the-art-of-an-effective-logo/ - Categories: Morgan Digital Blog The Art of an Effective LogoThere is no doubt that you could identify McDonalds from its golden arches, or know who designed your friends shoes embellished with a swoosh, this is ultimately the purpose of a logo; to identify. If you ever find yourself in the centre of a foreign city, it probably wouldn’t take you long to come across a Starbucks or Subway, strategically located nearby. These popular franchises inspire trust due to their global consistency, recognised and reflected through their logo. If you see a sign with a dominos logo, you know exactly how your pizza is going to taste, you trust it, and it is the work of which enables that. Now, what is it exactly that makes a ‘good’ logo? There is a varying degree of quality when it comes to the effectiveness of a logo design and it is vital that you get this right. Despite there being a million and one offering free and cheap logo design these days, cheap isn’t always cheerful when it comes your logo. Effective logos do three things: Builds trust Allows you to stand out against competitors Represents your brand and its identity There are 5 principles and an effective logo should follow these criteria. It should be, simple, memorable, timeless, versatile and appropriate. Simplicity allows a logo to be easily recognisable. Whilst remaining unexpected and unique, a good logo should not be overdrawn. Closely related to simplicity, a good logo should be memorable, achieved by keeping it simple.... --- ### Why is branding crucial for your business? > The importance of good branding for your business, in this blog post we discuss why branding is crucial for all business types and sizes. - Published: 2019-07-11 - Modified: 2019-07-11 - URL: https://morgandigital.co.uk/why-is-branding-crucial-for-your-business/ - Categories: Morgan Digital Blog Why is branding so important for your businesses success? First off, what is branding? By definition, branding is a marketing practice whereby a company creates recognisable features that allows them to be easily identifiable, this includes name, logo, design and even colour. But why is the strength of your companies branding so important for your business? Essentially, the way your business is perceived all comes down to branding, eventually catalysing new business and bring awareness to your company. It is the way your company will be distinguished from competitors, confirming to potential buyers that what you offer is ultimately the best choice. Does it sound pretty important yet? Well that’s not all. Here are some more reasons why branding is pivotal for the success of your business. As previously mentioned, branding is important for generating future business, and a strongly established brand can add value as it gives it more leverage in the particular industry you are operating in. Due to a firmly established position in the market, your business will become a more appealing investment opportunity and thus increases your value. Advertisement is another important component to a brand, and when a company has a clear message and personality it makes the job of advertisement significantly easier as well as more effective. For example, adding a logo to the packaging of a product, or even just on an advert, will help to spread the awareness of your company and allow it to become more recognisable which will evidently attract... --- ### Hello world! - Published: 2019-05-08 - Modified: 2019-05-08 - URL: https://morgandigital.co.uk/hello-world/ - Categories: Uncategorized Welcome to WordPress. This is your first post. Edit or delete it, then start writing! --- ### How your business should prepare for the Christmas period > Preparing your small business for the Christmas period. Read this blog for hints and tips on how to prepare for the festivities. - Published: 2018-10-23 - Modified: 2018-10-23 - URL: https://morgandigital.co.uk/how-your-business-should-prepare-for-the-christmas-period/ - Categories: Morgan Digital Blog Has your business got a strategy for the Christmas period? Christmas is a busy time of the year for every business which is the main reason why preparing your marketing plan and strategy for the holiday period in advance is important, but there are many other factors that contribute to this. This blog will cover why you should have your Christmas marketing plan ready, the importance of knowing what you are going to do over the Christmas period, and why it’s not too late if you haven’t prepared yet! Preparing for Christmas is something people either love or hate. Even if you don’t like the festive season it’s something your business needs to plan for. This doesn’t have to be a concrete day to day plan, however, it should cover what you are going to do to try and increase sales over the Christmas period and how your business will achieve this. A few things this could include which I will go into more detail about later in the blog is planning things such as special Christmas offers, having unique Christmas marketing content, well designed Christmas menus, having the right budget for seasonal marketing and advertising and much more. Whatever your business specialises in there are many ways in which you can prepare for the busy period. We will be revealing some tips you can use for your businesses Christmas marketing! One reason why your business should plan is so that customers are aware of what you are doing over... --- ### How To Take More Direct Bookings > Run a holiday let? B&B? Looking to attract more direct bookings? Then read our blog here on how to take more direct bookings. - Published: 2018-05-31 - Modified: 2018-05-31 - URL: https://morgandigital.co.uk/take-more-direct-bookings/ - Categories: Morgan Digital Blog How To Take More Direct BookingsPlas Colwyn Self Catering, my 9-bedroom holiday cottage. In this blog post, I discuss why taking bookings directly on your website is important and should be your number one priority as a holiday let owner. I wanted to go back to my roots in this blog and discuss a world that I have been a part of for over 10 years now. Hospitality, and especially self catering holiday lets was going to be the initial focus of Morgan Branding, however due to opportunities coming up across a diverse range of sectors my focus has been dragged away a little. Firstly, if you don’t have a website – get one! As you read through this blog I hope you will understand the importance of having your own website for your business. If you do already have a website, hopefully I can give some pointers and tips on how to improve that website to take more direct bookings. I will discuss: Listing Availability Booking Engines Optimising for Mobile Moving away from a reliance on Online Travel Agencies (Booking. com, Tripadvisor etc) How to list availability? There are many ways to list your availability on a website. Over the years, we have used and seen many different approaches, for example; Not showing your availability Uploading a document with your calendar on, such as an excel spreadsheet, PDF or word document etc Having a calendar “plugin” on your website Using a booking engine I will dissect these one at... --- ### Elle Darby "Social Influencer " VS Paul Stenson "Angry Hotel Owner" > This is the question we are all asking and why it is currently such a hot topic. Elle Darby is a social media influencer, read more here today - Published: 2018-01-22 - Modified: 2018-01-22 - URL: https://morgandigital.co.uk/elle-darby-vs-paul-stenson/ - Categories: Morgan Digital Blog Elle Darby “Social Influencer” VS Paul Stenson “Angry Hotel Owner”This is the question we are all asking and why it is currently such a hot topic. Elle Darby is a social media influencer, vlogger, and blogger, who approached Paul Stenson owner of Charleville Lodge Hotel and The White Moose Café politely asking for four nights stay for free the weekend before valentines day. Her email and Paul’s response can be seen below: Dear Social Influencer (I know your name but apparently it’s not important to use names),   Thank you for your email looking for free accommodation in return for exposure. It takes a lot of balls to send an email like that, if not much self-respect and dignity.   If I let you stay here in return for a feature in your video, who is going to pay the staff who look after you? Who is going to pay the housekeepers who clean your room? The waiters who serve you breakfast? The receptionist who checks you in? Who is going to pay for the light and heat you use during your stay? The laundering of your bed sheets? The water rates? Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you’re in residence?   Lucky for us, we too have a significant social media following. We have 186k followers on our two Facebook pages, an estimated 80k on our Snapchat, 32k on Instagram and a... --- ### 12 Days of Christmas > Make the most of your social media channels in the run up to Christmas. Great ideas, hints and tips for Facebook, Twitter, Instagram, TikTok and LinkedIn. - Published: 2017-12-12 - Modified: 2023-11-16 - URL: https://morgandigital.co.uk/christmas-countdown/ - Categories: Morgan Digital Blog 12 Days of Christmas A Guide To Marketing Your Business At Christmas   Do you feel like you have missed the Christmas boat on social media? Have your competitors been flooding Facebook, Twitter and Instagram with a tirade of countdowns to Christmas? Advent calendars full of offers or helpful hints and tips. Well fear not, it is not too late to grab a piece of the action. Regardless of the business sector, you are in social media can be a really powerful tool in reaching out to your existing customer base and finding new customers, especially at this time of year. A Lithium survey indicates that 26% of consumers report social media as one of the top 3 ways they become aware of new brands and products, and 52% said they use social media to connect with brands. So this is not an area to neglect! The term social media encompasses a vast array of options, and it can be quite daunting keeping up with all of the different platforms. Our advice is to select one or two channels that best fit your business. For example, businesses that operate within a business to business market may choose to utilise LinkedIn and Twitter as their social media channels of choice, but if you operate as a business to consumer business you may find that you have better results with Facebook and Instagram. A good way of working out which channels are the best fit for your business is to ask the... --- ### Tinsel, Mince Pies and Social Media > Tinsel, Mince Pies and Social Media | Social Media At Christmas for small business owners. Read more in our blog here. - Published: 2017-11-28 - Modified: 2017-11-28 - URL: https://morgandigital.co.uk/tinsel-mince-pies-social-media/ - Categories: Morgan Digital Blog Tinsel, Mince Pies and Social Media“It’s beginning to look a lot like Christmas” according to Michael Buble who has been singing jollily since the start of the week. We have just about made it past Black Friday and Cyber Monday but don’t be fooled, your social media feeds will be full of great offers on things nobody really wants from now until the big day... well until the day before the big day. Christmas is a great time to up your social media game, whether you’re pushing products or simply spreading a little bit of seasonal joy – exposure is exposure and posting a photo of Mccauley Culkin, (before the drug abuse) is sure to put a smile on someones face, maybe they’ll even buy something. This blog post will give you a few tips to increase your social media awareness over the holiday season. Your Cover Photo is the first thing visitors will see when they visit your social media channel, this is a perfect place to promote special festive offers and menus. Make sure you stick to your brand identity but incorporate the festivities, many businesses pop a Christmas hat on their logo, it’s unoriginal, it’s tacky, but it’s Christmas. So we did it – check it out below. It’s the season of giving, and a 30% discount can go a long way. Everyone loves a bargain, and at Christmas, we are flooded with them. It’s tough for small businesses to give discounts, as this tends to dip... --- ### 5 Tips to help you Advertise your Holiday Let > If you’ve just purchased a Holiday Let, these 5 tips will help you get your feet off the ground and hopefully start generating business! - Published: 2017-10-09 - Modified: 2017-10-09 - URL: https://morgandigital.co.uk/advertise-your-holiday-let/ - Categories: Morgan Digital Blog 5 Tips to help you Advertise your Holiday LetIf you’ve just purchased a Holiday Let and are looking to advertise it, these 5 tips will help you get your feet off the ground and hopefully start generating business. If you struggle with any of the top tips below, please don’t hesitate to get in touch! If you are unsure what a domain name is, a simple definition would be “a unique name that identifies a website”. Acquiring a domain name is the first step towards getting yourself a quality website. We highly recommend you name your Holiday Let as this will help you establish a recognisable brand. Something along the lines of “93 London Road” would not be as memorable as “Brookway Lodge” for example. The name will provide potential customers with certain expectations prior to them even seeing the house, so choose wisely! Whether you choose a branded name, or just stick to the basics, acquiring a domain should be one of your top priorities. The domain is the section of the URL that looks (for example) like “morganbranding. co. uk”. We would recommend that you purchase both . co. uk and the . com domains but you should primarily use the one which relates to where you are based and who you wish your target clientele to be. If your customers are UK based, use . co. uk as the main domain. If it is your intention to market your property Internationally, then the . com domain is... --- ---