As we step into 2023, the world of how we design websites is constantly changing and adapting to new user preferences and technologies. From the increasing use of dynamic content to the evolution of Artificial Intelligence, there are plenty of interesting trends to take note of. In this blog post, we’ll take a look at some of the main website trends we expect to see this new year, and how they could impact the way we design and use websites.
Whether you’re a website designer, business owner or just interested in the ever changing world of marketing, let’s dive in and take a look at our predictions for 2023’s website trends:
User Experience
User experience will be a continued focus and critical factor to your website in 2023. A high quality and savvier website leads to happier users, which increases engagement and traffic to your business. In 2023, it’s important to focus on simplicity and minimalism, websites that are easy to navigate are often more popular with all ages of users. As well as this, utilising personalisation as part of the user experience will target your customers’ particular preferences, therefore making their experience feel personal, individualistic and easy.
Don’t forget to also consider responsive design! With more and more people accessing the web from their mobile phones, businesses definitely need to consider making their websites mobile-user friendly, e.g. making sure content is easily readable on smaller screens.
Some examples include Cowboy, which uses simplistic and easy navigation on their website. This ensures a stress free and easy website use for all customers, whether you are on your phone or other device. Another great website example which focuses on the user experience is The Witcher Netflix website, as they have created an engaging and captivating visual element to their website. This allows customers to directly interact with the website’s key focus, which is a tv series.
Artificial Intelligence
User experience will be a continued focus and critical factor to your website in 2023. A high quality and savvier website leads to happier users, which increases engagement and traffic to your business. In 2023, it’s important to focus on simplicity and minimalism, websites that are easy to navigate are often more popular with all ages of users. As well as this, utilising personalisation as part of the user experience will target your customers’ particular preferences, therefore making their experience feel personal, individualistic and easy.
Don’t forget to also consider responsive design! With more and more people accessing the web from their mobile phones, businesses definitely need to consider making their websites mobile-user friendly, e.g. making sure content is easily readable on smaller screens.
Some examples include Cowboy, which uses simplistic and easy navigation on their website. This ensures a stress free and easy website use for all customers, whether you are on your phone or other device. Another great website example which focuses on the user experience is The Witcher Netflix website, as they have created an engaging and captivating visual element to their website. This allows customers to directly interact with the website’s key focus, which is a tv series.
Increasing Use of Dynamic Content
With Amazon releasing ‘Inspire’, a TikTok inspired scrollable website design, businesses need to understand that dynamic video content is dominating the marketing world. Incorporating short video content, animation or interactive elements such as quizzes or polls increasingly engages customers, whether it’s on social media or through websites. Creating informative, entertaining and personalised video content helps keep customers interested, and can even help you showcase your products better.
Take a look at incorporating TikTok and reel style videos into your website. For example, posting user-generated content (UGC) reviewing your products will build trust between you and your customers, which therefore leads to higher purchasing and sales. It’s a no brainer!
Use of Bold Colours & Gradients
The use of bright and bold colouring on your website will continue to be effective in 2023. Apart from grabbing the attention of consumers to visit your website, it can also help you set an effective tone and mood. Bold colouring, like red and yellow, can provoke an exciting and energetic environment; but colours like blue and green can set a tone of tranquillity and peace. Depending on your business’ tone, you can use colouring accordingly to create the mood you would like your customers to feel whilst visiting your website.
The use of bright colours can also be an effective tool for creating your brand’s website identity. As mentioned, colours can effectively impact the tone of your website, and they can also do the same for how your brand identity is perceived. For example, bright colours could portray your brand’s website as being edgy, energetic and dynamic.
Take a look at a couple of the websites we have personally designed at Morgan Branding. On the website Provision Resource, we have used the concept of a bold colour design with a bright orange background, which is captivating and helps the content become easier to read. Another is The Dress Studio, where we changed their cluttered and hard to navigate design to a simple, easy to use website. We used only pops of colour in order to keep the content visible and easy on the eye!
Although bright and bold colours are amazing at grabbing attention and drawing customers into your website, businesses must ensure they are careful on the legibility of their website. Bright colours, if used excessively, can make content difficult and complicated to read!
