z
Contact Icon Morgan Digital Start A Project

Contact Us

Macclesfield FC

Building a Digital Home for Macclesfield FC’s Modern Era

Macclesfield FC boasts strong and enduring connections, deeply intertwined with the local community. Having been established in 1874, the club also known as The Silkmen experienced a poignant resurgence in 2020, led by accomplished entrepreneur Robert Smethurst and former footballer of the Premier League and the Welsh national team, Robbie Savage. We are delighted to be working with the club for the 2023/24 & 2024/25 seasons as they push towards regaining a position in the football league.

Objective

Our assignment involved designing and building a website that paralleled Macclesfield FC’s advancements both on and off the field, while also embodying their fresh brand identity. Serving as a hub of information, the website serves the devoted fan base through news, galleries, and the innovative SilkmenTV segment. This integrated video archive showcases match highlights, interviews, and crucial club notifications within an uncluttered, adaptable layout.

A pivotal aspect of the website’s purpose was to amplify ticket sales for the upcoming season by streamlining navigation. The website boasts complete responsiveness, rooted in the mobile-first approach, ensuring seamless accessibility across all devices.

Solution

We delivered a bespoke WordPress website that seamlessly blends performance with functionality, reflecting the club’s resurgence and professional ambitions. With a clean, mobile-first design, the site was developed to elevate user experience, streamline ticket purchasing, and increase fan engagement through dynamic content like SilkmenTV. We implemented flexible content modules for easy updates, robust video integration, and an intuitive navigation structure to serve both loyal supporters and new visitors. The result is a future-proof platform that evolves with the club and strengthens its digital connection with the community.

Industry

Sports

Year

2023

Tech Stack

WordPress