Supporting a Rapidly Expanding National Operation
As H&M Distribution grew from a regional player into a national leader with multiple depots, their existing marketing and sales processes struggled to keep pace with their ambition. They needed a more robust digital presence to generate a consistent pipeline of high-value leads.
Internally, this rapid growth created the new challenge of maintaining cohesive communication across a distributed workforce, especially for crucial areas like Health & Safety compliance and employee engagement, to ensure the entire team remained aligned and informed.
An Integrated Marketing Partnership for Growth & Engagement
We implemented a holistic, long-term strategy to function as H&M’s dedicated marketing arm. Our first step was a complete overhaul of their digital presence to boost visibility and capture leads, which we coupled with the development and implementation of a bespoke CRM to empower their sales team.
To address the internal challenges, we collaborated with their HR and Health & Safety teams to produce professional video content that simplified complex information and fostered a stronger company culture. This ongoing, integrated partnership ensures H&M’s marketing and communications are as efficient and forward-thinking as their logistics network, directly supporting both commercial and operational goals.
