At the beginning of the partnership, Morgan Digital were assigned the task of crafting the brand identity for the group and its fundamental programmes. The brand identity had to effectively embody the group’s activities across the UK, USA, and Europe, while also being all-encompassing towards all students. Moving forward, the project transitioned to the development of a website with the purpose of serving as an informative brochure for the programmes. T
We developed a website which focuses on lead generation for the multiple programmes run by the group featured crucial data capture mechanisms seamlessly incorporated into the group’s CRM system.