Benefits Of Choosing Shopify For Your E-Commerce Store
With the market for eCommerce platforms and eCommerce CMS systems expanding by the minute you might be asking yourself which to choose or why like us should you use Shopify for your eCommerce store? In this blog, we are going to outline why we LOVE it, why we think you should use it and a few things to help show you why Shopify is our firm favourite!
If you are a small business owner on the market for an e-commerce platform, then Shopify is perfect for you! It has everything you need to create your own website and sell products online. Whether you’re looking to start a one-person company or grow into a huge enterprise, Shopify will give you the tools needed to succeed. Read on to find out why Morgan Branding LOVE Shopify and love helping our clients get acquainted with it for their eCommerce websites.
What Is Shopify?
Shopify is a dedicated eCommerce platform so unlike other content management systems, it is solely designed around making life easier for business owners who are looking to sell their products online. Offering a fully hosted solution with out of the box add-ons to make life even easier. It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements.
Launching an online store has never been easier than it is with a Shopify store, as it is solely designed to make life easier for eCommerce there is no messing about with different tools and coding, pretty much everything you need to run an online store is built into the CMS out of the box.
What Are The Core Benefits For Ecommerce?
When you are running a business and more so when running an eCommerce business you can be very time poor, so having systems in place that save you both time and money is critical to both your business and yourself. Shopify users know that using the right tools for the job makes all the difference in how the business operates – and critically how it succeeds. So what does Shopify offer online store owners that make it stand out as an awesome eCommerce platform?
There’s an App for Everything!
Much like WordPress and WooCommerce have their plugin directory Shopify has pre-built apps, with some being free and some having a premium attached that can add features and functionality to your eCommerce store that goes above what standard Shopify offer.
Integrated Payment Gateways
No-fuss and no messing about with API integration and complex development requirements, Shopify offers seamless integration with its own payment gateway and several others such as Stripe and PayPal.
24/7 Customer Support
Probably one of the biggest selling points is that no matter who you choose to help you with your Shopify design and maintenance – they have their own in house customer support team which are on hand to help with any issues you experience.
85% of interactions with business websites are now from tablets and mobile phones so having a mobile-ready website and eCommerce system is no longer a luxury it’s a number 1 priority. Shopify takes care of this from the design to how it works – it is fully responsive and mobile-ready.
Integrated Marketing Tools
The list of integrated marketing tools is so long it needs a blog post all on its own, but let us just say Shopify has your digital marketing integrations sorted from newsletters to Facebook and Instagram integration – it is all there in one dashboard.
Advanced eCommerce Analytics
Thanks to its seamless integration with Google Analytics and other analytics tools you can be sure to get the data you need for measuring the success of your online store. Be it conversion rates or what sells when and what isn’t doing too well you will have all the data you need when you need it.
Why should I choose Shopify?
Shopify is definitely worth considering when you look at what you get for your money. It provides business owners with a solid yet flexible store builder that can increase conversions and sales, as well as reduce a lot of administrative tasks, and provide valuable management information.
It is not hard to see why Shopify is becoming one of the most popular eCommerce platforms among startups and businesses dipping their toes into the world of eCommerce for the first time. Here at Morgan Branding, we love it for the reasons listed above and more, it allows us to work with clients who don’t want fully hand-coded new fandangle eCommerce solutions or those who are just starting out and do not have the skills or budget to launch fully customised systems.
Need Help With Shopify?
Here at Morgan Branding, we are Shopify experts working with brands big and small to get their Shopify stores online from scratch or helping out with maintenance and updates. We have helped launch eCommerce solutions for some of the most well-known brands using the platform. We know what makes Shopify tick and what works for business owners using the platform. Get in touch today for more details on how we can help you launch your Shopify eCommerce store!
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