12 Days of Christmas A Guide To Marketing Your Business At Christmas
The festive season is the perfect opportunity to connect with your audience, build brand awareness, and increase sales through creative Christmas marketing campaigns.
If you think you’ve missed the boat — don’t worry. You can still launch a #12DaysOfChristmas campaign and make a big impact in the final weeks before Christmas.
At Morgan Digital, we help UK businesses create social media content that converts. In this post, we’re sharing 12 Christmas marketing ideas designed to grow your reach, boost engagement, and drive festive sales this holiday season.
Day 1: Share a Festive Tip
Start your campaign with a daily tip that fits your brand or audience.
-
A web design agency could post “Top tips for improving your website before the New Year.”
-
A retailer might share “Last-minute Christmas gift ideas.”
-
A B2B business could post “How to wrap up 2025 with a strong Q4 marketing strategy.”
💡 Create branded posts easily using Canva or Adobe Express — both are great for festive visuals.
👉 Related: Discover how we create scroll-stopping content with our Social Media Marketing services.
Day 2: Foodie Friday (or Festive Recipe!)
Food content always performs well during Christmas. Try posting:
-
Your team’s favourite Christmas recipes.
-
A photo of your office bake-off.
-
A fun Reel or TikTok showing festive treats.
Use hashtags like #ChristmasRecipes #FestiveFood #12DaysOfChristmas to reach new audiences.
👉 Related: Learn how short-form video boosts engagement in our TikTok Marketing Agency guide.
Day 3: Run a Christmas Giveaway
Giveaways are one of the best social media marketing tactics during the holidays.
Steps:
-
Pick a festive prize — a voucher, product, or free consultation.
-
Ask users to follow, like, and comment to enter.
-
Add a branded hashtag (e.g. #12DaysWithMorgan).
-
Include: “This competition is not endorsed by Facebook/Instagram.”
🎁 Tip: Use SweepWidget or Rafflecopter for GDPR-compliant competitions.
👉 Want to build viral engagement? Explore our Social Media Strategy services.
Day 4: Free Delivery or Flash Offer
Encourage last-minute purchases by offering a short-term promotion like:
-
“Free delivery until midnight!”
-
“10% off all orders with code XMAS25.”
💡 Use Google Analytics UTM tracking to measure clicks and conversions — an important part of your SEO strategy.
Day 5: Festive Discount or Voucher
Boost conversions with flash sales. Examples:
-
“Buy one, get one half price.”
-
“£10 off for 24 hours.”
-
“Christmas gift bundles available this weekend only!”
💡 Use strong CTAs and urgency to drive results.
👉 Need a custom landing page for your sale? Visit our Web Design services.
Day 6: Customer Appreciation Post
Humanise your brand by showing gratitude.
Post a “thank you” graphic or video featuring your team or customers.
Caption idea:
“A big thank you to our amazing customers for supporting us in 2025! We couldn’t do it without you.”
👉 Pro Tip: Tag your customers (with permission) to expand reach organically.
Day 7: Behind the Scenes
Show the people behind your business — decorating the office, packing orders, or wearing Christmas jumpers.
These posts build authenticity and trust, key elements of good brand storytelling.
Hashtags: #BehindTheScenes #ChristmasAt[YourBusiness] #SmallBusinessUK
Day 8: Collaborate with Another Local Business
Cross-promote with local brands or charities.
-
A café could partner with a florist.
-
A gym could collaborate with a healthy meal service.
Mutual promotions boost visibility and foster community relationships.
👉 Related: Learn how we build brand partnerships in our Digital Marketing strategies.
Day 9: Caption This!
Share a fun office moment and invite followers to caption it.
-
Offer a prize for the best caption.
-
Encourage tagging friends to increase engagement.
This light-hearted post often drives organic social reach far beyond paid campaigns.
Day 10: Festive Product Showcase
Create a festive carousel post or short video showcasing your offerings.
-
Add props, fairy lights, or a seasonal background.
-
Highlight giftable products or limited-edition services.
💡 If you sell online, make sure your website is optimised for conversions — check out our Shopify Web Design and WordPress Web Design services.
Day 11: Share Your Favourite Christmas Song or Film
Ask your followers to comment with their favourite Christmas film or song.
Examples:
“We’re blasting All I Want For Christmas Is You in the office! What’s your go-to festive tune?”
Simple, relatable posts like this encourage conversation and sharing — a key part of social media engagement.
Day 12: Merry Christmas & Thank You
End your campaign with a personal touch.
Create a short video or image saying thank you to your customers, partners, and followers.
Include your logo and a message like:
“Merry Christmas from the Morgan Digital team — thank you for supporting us this year!”
👉 Want your content to stand out next Christmas? Learn more about our Content Creation and Social Media Marketing Services.
Bonus Tip: Use Hashtags and Reels
Boost reach with trending hashtags and short-form videos. Try:
#12DaysOfChristmas #CountdownToChristmas #MerryChristmas #ShopSmallUK #ChristmasMarketing
If you’re using Instagram or TikTok, turn your daily posts into Reels for higher reach and engagement.
Conclusion
The 12 Days of Christmas campaign is a perfect mix of festive fun and business promotion.
It helps you connect emotionally with your audience, encourage engagement, and keep your brand front of mind right through the holidays.
🎅 Need help planning your festive content calendar?
Contact the Morgan Digital team, we’ll help you create a Christmas campaign that converts.
It’s a fun, short social media campaign where businesses post daily festive content in the 12 days leading up to Christmas.
Plan 12 small posts or promotions, schedule them in advance, and post consistently across your main social channels.
Giveaways, behind-the-scenes clips, customer appreciation posts, and festive tips perform particularly well.
Not at all! You can run it right up to Christmas Eve — short bursts of engaging content are perfect for last-minute shoppers.
Include strong CTAs in every post and link back to your website or product pages. Optimise your website with SEO best practices to convert that traffic.
