How To Boost Your Shopify Sales Our Top Tips
It is a big challenge to get your online store off the ground — laying the foundation, getting, sorting and organising your stock. Then you have to start thinking about your marketing and how you will get people onto your eCommerce store to buy your goods.
It is a lot of hard work, that is for sure, which is why Morgan Digital is here with our top tips for getting more inbound traffic to your Shopify store and converting them into customers! In this blog, we will give you some hints and tips on getting more traffic and eyeballs on your goods and services and how to help convert them into customers.
How do I attract customers to Shopify?
There are many ways you can attract customers to your Shopify store, and then some methods to use to convert them and keep them coming back time and time again. Using a good mix of the below ideas is a sure way to ensure your Shopify eCommerce store stands out, converts visitors into customers and will see your business succeed:
Inbound marketing: This is the process of optimising your website, social media and other marketing tools to drive traffic more traffic to your eCommerce store. Inbound marketing takes time to get working; however, you will reap the benefits once it gains traction.
Email marketing: Once you have a steady flow of traffic to your website and people signing up for your newsletter, you can aid repeat sales by sending regular newsletters, which have been shown to increase repeat sales by as much as 40%!
Social media: TicToc, Facebook, Twitter, Instagram and more – be where your customers are! If they are on social media, you need to be also. Be sure to be sharing your products and brand on social media, but don’t make it all about sales – interact with your audience.
Influencers: Social selling has exploded over the last five years, and you will be hard-pressed to find a brand that does not have some form of ambassador or influencer program.
Design: How your website looks and performs counts for more than you think. If your website does not look professional or makes it hard for customers to find what they are looking for, you are not only leaving money on the table; you are handing your competitors the customers.
PPC: Social media adverts or Google adverts are a quick way to get more people onto your site, however, they can be expensive to do long term. They are good for promoting special offers or running until your brand has a lot more traction but try not to rely on them for long term marketing.
How can I drive traffic to my online store for free?
Sadly there is no such thing as a free lunch, the only proven ways to get more eyeballs on your products in your Shopify store cost money, time or both. The good news is that if it is done correctly, then your website and your bank balance will benefit.
Tactics To Avoid
We have all seen the social media and ads in search engines promising to double traffic in under a week or drive thousands of people to your website within hours. Avoid these – 99% of them are either scams or well-planned ads to get you to click their links and buy what are known as “black hat tactics”. These scams usually involve “purchasing traffic”, which is 100% automated and 100% bot traffic – none of it will be human.
Schemes such as these can seem tempting as they promise to boost your SEO or social media presence. In all likely hood, they could end up landing you with a penalty from the social media platform or the search engines, which could set your website back further than it was to begin with.
Anything that claims to be the next best thing, or make it sound easy, will almost always be a scam. Marketing your business is hard and takes time, effort, and investment, so avoid it if it seems too good to be true.
How do I increase sales on Shopify?
No matter the tactic or strategy you use to get more visitors and sales to your Shopify store you are going to need to invest time and money into it. Be it via adverts, inbound marketing or social media. Here at Morgan Digital we are Shopify experts and have helped hundreds of small business owners scale their eCommerce stores using the platform speak to us today if you need any advice or are interested in working with us.
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