TikTok For Business: How to Grow Your Brand
If you’re looking to have thousands of eyes on your business, TikTok is the place for you.
With TikTok affecting over 80% of its user’s purchase decisions, there are unlimited opportunities for your brand to not only boost brand awareness but generate sales through the app! Here are our top tips on what to do to ensure success on TikTok!
Where Do I Start?
Having a TikTok strategy is crucial for growth on the platform, so you must identify a set of goals and objectives, such as brand awareness, increase in sales or the development of a community. Once you have identified these goals, you can split your content into different groups; these are often referred to as content pillars. We recommend following the 80/20 rule, whereby 80% of your posts are valuable to your ideal audience consisting of educational, inspiring or entertaining posts, leaving the remaining 20% to consist of promotional posts. This is to increase the likelihood that your ideal customer will not only purchase from you but become a repeat customer and a loyal follower!
What Shall I Post on TikTok?
It’s important to note that TikTok is not a place for direct selling, but is a place where brands are encouraged to share their unique story, and their success and challenges are celebrated. Many brands are driven to share behind the scenes content, packaging videos, comedy around your niche and the benefits of your products or services to your ideal audience. You must provide value to your audience, or they will simply scroll past!
How Do I Make a Good TikTok?
To create a successful TikTok, we have prepared a checklist that you can follow!
- Use trending music (you can sign up to our newsletter to receive free weekly trend ideas that can be applied to any niche!)
- In the first 3-5 seconds of your video, you must hook your audience! Check out our TikTok for some hook ideas!
- Use transitions to create a fast-paced video that will intrigue your audience and keep them watching. Transition tutorials will be posted on our TikTok soon so keep an eye out!
- Tease the most important information and reveal it at the end! This is to ensure your watch time is long so the algorithm will push your video to more people! An example of this could be ‘secret discount code revealed at the end!’.
- End the video with a CTA (Call to Action) to drive your viewers to follow a command such as ‘follow for more tips’ or ‘visit our website’!
- Add roughly 5 hashtags within your niche!
- Post every day if you can!
How We Can Help
If you’re looking for additional support on TikTok, we have a range of packages including the development of a strategy, content creation, editing and posting! Alternatively, you can sign up to our newsletter for weekly TikTok growth tips, and follow our TikTok to stay up to date!
What we can do to help you:
More From The Morgan Branding Blog
Social Proof – What Is It & How You Can Implement It In Your Business
Social Proof - What Is It & How You Can Implement It In Your Business? Even if we think we don't, most of us spend a lot of time following the crowd. Whether it's liking that new song on the radio, spending obscene amounts of cash on the latest iPhone (even...
Why a Digital-First Approach Is Now Fundamental
Why a Digital-First Mindset Is Now Essential For Your Business Small businesses in the modern marketplace have to establish themselves digitally in order to compete with larger competitors. It's not enough anymore for your business to be limited to the confines of...
5 Tips for Starting an Ecommerce Business
Starting an Ecommerce Business? Read Our Top 5 Tips for Ensuring That It Gets off to the Best Start Over the last decade how we interact with brands and how we shop has changed at a faster pace than any other time in history, and 2020 accelerated this exponentially....
What Is Ecommerce Web Design?
What Is Ecommerce Web Design? If you're in the market for a new website or redesign, you may be wondering what exactly "eCommerce web design" means. Ecommerce web design is an industry term that refers to designing websites with features and functionality specific to...
Is TikTok Useful For My Business?
What is TikTok? For those that don’t know, TikTok is a social media app created for short video content; people can create up to 60 second videos with trending music and effects. The TikTok algorithm accumulates content that it suspects you would enjoy (based on your...
How to Protect Your Mental Health As a Small Business Owner
How to grow a small business whilst maintaining your mental health Running a business can be a stressful and overwhelming experience, and for some, it becomes too much. A business with years of blood, sweat and tears can crumble to the ground in an instant as a result...
The Countdown Begins- Why You Should Start Your Christmas Prep Now!
The countdown begins- Why you should start your Christmas prep now!Along with being the most wonderful time of the year, Christmas is undoubtably the busiest time of the year for many, if not most businesses. Preparing for the hectic season of festivities is crucial...
An appetite for aesthetic. Why having a well-designed menu is important and how to get it right.
An appetite for aesthetic: why having a well-designed menu is important and how to get it right. A menu is far more than just a list of items that a kitchen prepares, it has the ability to dictate how your restaurant is perceived, enable more accurate...
The Art of an Effective Logo
The Art of an Effective LogoThere is no doubt that you could identify McDonalds from its golden arches, or know who designed your friends shoes embellished with a swoosh, this is ultimately the purpose of a logo; to identify. If you ever find yourself in the centre of...