Morgan Digital Blog

Is TikTok Useful For My Business?

What is TikTok?

For those that don’t know, TikTok is a social media app created for short video content; people can create up to 60 second videos with trending music and effects. The TikTok algorithm accumulates content that it suspects you would enjoy (based on your engagement and interaction with other videos) and adds it to your very own, unique ‘For You Page’.

How can it benefit my business?

Not only is TikTok the most addictive social media platform, but it is also an essential platform for your business. Owing to the experiential nature of TikTok, your videos are much more likely to reach maximum engagement as opposed to other social media platforms.

It’s the perfect place to market your product, keep up to date with your competitors, whilst having fun too! Your business can utilise hashtag features to engage with your audience, cater for a specific niche and you can view user-generated content about your products or
services. Other key benefits include:
– Audience analytics when you set your account up as a business account
– Increased reach on a global scale
– Increased trust and credibility as consumers can learn more about you as an
individual, along with your business

What videos should I post?

Here are some content ideas for your business:
– Package with Me
– A Day in the Life
– Tutorials
– New Product Alert
– How To’s
– Storytimes

Our TikTok Top Tips:

– Use trending sounds (you can find these on the discover page)
– Use niche hashtags to reach your ideal consumers
– Use fun effects to entertain your audience
– Maintain your brand identity through your colours and fonts
– Include a Call to Action in each post (follow for more, check out our new product,
click the link in our bio)

Drop us a message if you’d like any more advice on how to grow your business TikTok
account! Good luck and happy TikToking!


Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via out contact page or get social with us on FacebookTwitter, Instagram or LinkedIn! 

What we can do to help you:

More From The Morgan Branding Blog

The Best TikTok Tools 2023

The Best TikTok Tools 2023

TikTok is one of the biggest developing platforms for companies to expand their business. Digital marketing is increasingly becoming more popular and users are spending more time online when finding businesses. With the amount of opportunities the app offers, it is...

read more
2022 Marketing Trends

2022 Marketing Trends

As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what's current.  From TikTok Live...

read more