As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what’s current.
From TikTok Live shopping to user generated content, here are our predictions for what we think you should expect in 2023:
Personalisation will continue to be a main focal point for marketers
Personalisation is a strategy that tailors webpages and other forms of content to an individual user’s preferences. With the amount of data available, it’s now attainable to deliver highly targeted and individualized marketing messages to consumers. Substantial brands like Spotify and Netflix are examples of using personalization through their recommendations, which makes the consumer feel heard and connected to your business. Strategies like customized email campaigns, targeted ads and personal recommendations should be expected in the coming year.
Video content will continue to rise on social media
Video content has become the most popular and effective segment of the social media world, with consumers now preferring to watch videos than read text. Video content helps to give your business a more personal and authentic connection to consumers. Platforms like TikTok have set the marketing industry standard by pushing short form video content, which is any video content under 60 seconds. This means businesses should look to make shorter, snappier videos to capture and engage your audience’s attention.
Take a look at Amazon’s new ‘Inspire’, which has a TikTok inspired feed, supporting both video and photo content. This allows consumers to scroll and discover products quickly, and indicates the majority of sales will be done through a more visual style shopping experience in the coming year.
Get ready for TikTok LIVE Shopping to sky rocket
This innovative feature allows businesses, or creators, to sell and showcase products directly on Tik Tok through live streams or in-feed videos. With TikTok being the fastest growing social media app, it makes sense to get your business up to date with what’s popular. As well as being an effective way to drive sales, it also helps your business build relationships and connection with your audience, as you can talk about your products real-time. If you’re looking to stay ahead of the game in 2023, TikTok LIVE shopping is definitely the path to take.
Expect to see more businesses taking steps to implement environmental change
As society becomes increasingly concerned about the impact their purchasing decisions have on the environment, businesses should demonstrate and communicate their dedication for sustainability. Your business should begin to implement eco-friendly exercises, support environmental campaigns and be transparent about your efforts to reduce your brands carbon footprint. As well as helping the environment, your business would also be hugely benefited as your brand reputation and customer loyalty would increase.
User-generated content (UGC) is continuing to prosper, and it’s shaping the future of social media for businesses. UGC is any organic content from customer reviews to influencer campaigns, created by people rather than just a brand. It’s helping brands connect and identify with their audience in a more authentic and genuine way, and also helps a business gain insight into what is and isn’t popular. Gaining a trusting relationship between you and your audience is essential to a great brand reputation and success. We believe investing in UGC will play a pivotal role in your brand awareness, engagement and customer loyalty in 2023.
Next year is definitely going to be an exciting and revolutionary year for the marketing world, as we see the drastic shift to scrollable and visual content. Marketing trends are constantly changing, so make sure your business is adapting and adjusting to what’s relevant as we reach the end of 2022.
We hope these predictions help you create an effective plan for the new year, and we wish you all the best for 2023!
Looking for further advice?
We have a range of packages to help your business on TikTok, such as 1-1 strategy calls, monthly growth coaching and intensive TikTok management packages.
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