You only get one first impression..
Web design is the most accessible first impression of your company has in today’s world, it instantly impacts their perception of your brand. The most important reason for making sure you have a well-designed website is, your competitors do. To make sure you are keeping up, here are 7 essential elements your website should at least contain.
1. Solid Navigation
When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.
2. Responsive Web Design
Mobile devices have made responsive design more important than ever.
There are a variety of devices from which your audience can access your site, including smartphones, tablets, and desktop computers.
The responsive design of your site provides a good user experience no matter what device your audience uses. Adapting your website to the device will ensure that the website is sized properly for the device. This is valuable for keeping leads engaged and interested in your site.
3. Purposeful Visuals
Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.
Visual elements are great for engagement and to break up text, but some businesses go overboard with them.
Adding an abundance of photos and videos may seem like a great idea for increasing engagement, but if there are too many, it can become overwhelming. If you want to see success with your site, you must create a balance between images and text on your page.
4. Page Speed
You can have an amazing website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.
You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can identify areas for improvements.
5. Style Guide
A style guide plays a vital role in a Web Design system as it ensure the design remains consistent throughout. Consistency helps your audience build brand recognition and keeps them engaged on your page longer.
A style guide can be as simple as confirming the website colour scheme & typography or an extensive document including icons, re-usable components like buttons, spacing between sections and more. Each section of the guide is included with the intention of designing & building websites with brand consistency.
If you would like to know more about Style Guide, read this amazing summary: The Importance Of Design Systems In Web Design
6. Call To Action (CTA) Buttons
Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.
The right CTA button will encourage your audience to take the next step. It should fit into the design of your page but stand out. These buttons immediately draw the attention of your audience.
7. Well Planned Copy
Writing quality copy is essential when you post information on your site.
Your style of writing should align with the style of your website for consistency. The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need. Not to mention the SEO aspect of good copy… but that’s an entirely different newsletter.
What we can do to help you:
More From The Morgan Branding Blog
Do you often go LIVE on TikTok to promote your business and host giveaways, lucky dips and spin to win? If so… you need to stop! TikTok have announced a ban on all Gamification and Gambling actions for TikTok users, especially those with a TikTok shop. This decision...
On 10th April, 2023, Stripe, a popular payment processor, will be changing its pricing structure. Here is all you need to know:Transaction Fees Transaction fees for cards are categorized into regional prices and have different fees depending on card type; Standard,...
TikTok is one of the biggest developing platforms for companies to expand their business. Digital marketing is increasingly becoming more popular and users are spending more time online when finding businesses. With the amount of opportunities the app offers, it is...
As we step into 2023, the world of how we design websites is constantly changing and adapting to new user preferences and technologies. From the increasing use of dynamic content to the evolution of Artificial Intelligence, there are plenty of interesting trends to...
As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what's current. From TikTok Live...
The TikTok Algorithm.. The For You Page, powered by the highly personalised TikTok algorithm, makes the app so compelling! We're here to spill some of TikTok's biggest secrets about how they keep users on the app for hours on end.What is the TikTok algorithm?...