Morgan Digital Blog

7 Essential Elements of Web Design

You only get one first impression..


Web design is the most accessible first impression of your company has in today’s world, it instantly impacts their perception of your brand. The most important reason for making sure you have a well-designed website is, your competitors do. To make sure you are keeping up, here are 7 essential elements your website should at least contain.

Essentials Of Web Design

1. Solid Navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.


2. Responsive Web Design

Mobile devices have made responsive design more important than ever.

There are a variety of devices from which your audience can access your site, including smartphones, tablets, and desktop computers.

The responsive design of your site provides a good user experience no matter what device your audience uses. Adapting your website to the device will ensure that the website is sized properly for the device. This is valuable for keeping leads engaged and interested in your site.


Responsive Web Design

 3. Purposeful Visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.

Visual elements are great for engagement and to break up text, but some businesses go overboard with them.

Adding an abundance of photos and videos may seem like a great idea for increasing engagement, but if there are too many, it can become overwhelming. If you want to see success with your site, you must create a balance between images and text on your page.

For stock images we recommend using Pexels & Unsplash


4. Page Speed

You can have an amazing website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can identify areas for improvements.


5. Style Guide

A style guide plays a vital role in a Web Design system as it ensure the design remains consistent throughout. Consistency helps your audience build brand recognition and keeps them engaged on your page longer.

A style guide can be as simple as confirming the website colour scheme & typography or an extensive document including icons, re-usable components like buttons, spacing between sections and more. Each section of the guide is included with the intention of designing & building websites with brand consistency. 

If you would like to know more about Style Guide, read this amazing summary: The Importance Of Design Systems In Web Design

website design style guide

6. Call To Action (CTA) Buttons

Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.

The right CTA button will encourage your audience to take the next step. It should fit into the design of your page but stand out. These buttons immediately draw the attention of your audience. 


7. Well Planned Copy

Writing quality copy is essential when you post information on your site.

Your style of writing should align with the style of your website for consistency. The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need. Not to mention the SEO aspect of good copy… but that’s an entirely different newsletter. 



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