TikTok is no longer just a platform for viral dances and challenges — it’s now a serious marketing tool for UK brands. With over 23 million active UK users, TikTok offers unparalleled opportunities to build awareness, engage with audiences, and drive sales.
In this blog, we’ll explore the biggest TikTok trends UK businesses should leverage in 2025 to stay ahead of the competition and connect with their customers in fresh, engaging ways.
1. Authentic, Lo-Fi Content
Polished, high-budget ads are out; raw, authentic videos are in. TikTok users prefer relatable content that feels genuine. Brands that use behind-the-scenes clips, employee spotlights, and unfiltered product demos are seeing higher engagement.
👉 Pro Tip: Focus on storytelling over production value. A simple smartphone video can outperform a glossy commercial if it feels real.
2. TikTok Shop & Social Commerce
TikTok’s in-app shopping features have exploded in popularity. UK ecommerce brands are now integrating TikTok Shop to let users discover and purchase without leaving the app.
This trend is a huge opportunity for Shopify and WooCommerce stores, especially when paired with short product tutorials and reviews.
3. Influencer & Creator Partnerships
Creators remain at the heart of TikTok. But in 2025, it’s not just about macro-influencers, micro and nano-creators (with 10k–50k followers) are proving more cost-effective and drive higher trust.
👉 Partner with influencers who genuinely align with your brand values for authentic promotion that resonates.
4. AI-Generated Content & Filters
From AI filters to text-to-video tools, artificial intelligence is shaping TikTok trends in 2025. Brands are experimenting with AI-powered effects, voiceovers, and creative tools to make content stand out.
While AI can’t replace creativity, it enhances speed and experimentation, allowing brands to post more frequently without heavy production costs.
5. Edutainment Content
Educational + entertaining content (“edutainment”) is a major trend. From finance tips to fitness hacks, users love quick, informative videos delivered in a fun way.
👉 UK brands can use edutainment to position themselves as thought leaders while keeping content engaging and accessible.
6. Branded Challenges & Community Engagement
TikTok thrives on participation. In 2025, branded hashtag challenges continue to be one of the best ways to spark UGC (user-generated content).
By encouraging followers to create their own content, brands can increase reach exponentially without paying for every impression.
7. Social Causes & Purpose-Driven Campaigns
Gen Z and younger audiences value brands that take a stand. TikTok users reward purpose-driven campaigns that highlight sustainability, inclusion, or social responsibility.
👉 The key is authenticity — forced or insincere campaigns can backfire.
Conclusion: Stay Ahead with a TikTok Marketing Strategy
TikTok in 2025 is all about authenticity, commerce, and creativity. By leaning into these trends, UK brands can reach new audiences, drive sales, and stay relevant.
At Morgan Digital, our TikTok Marketing Agency helps businesses harness these trends with strategies that blend creativity and performance.
📲 Discover our TikTok Marketing Services and see how we can grow your brand on TikTok today.
The top trends include authentic lo-fi content, TikTok Shop integration, influencer collaborations with micro-creators, AI-powered content tools, and edutainment videos. These approaches help brands connect with audiences in genuine and engaging ways.
TikTok’s social commerce features, including TikTok Shop and product tags, make it easier than ever to sell directly on the platform. Pairing short product tutorials with shoppable links is a powerful way to boost conversions.
Yes. Micro-influencers (10k–50k followers) often generate higher engagement and trust compared to larger creators. They’re also more affordable, making them ideal for small businesses looking to reach niche audiences.
It depends on your goals. TikTok ads typically deliver stronger reach and engagement with younger demographics, while Instagram is stronger for established audiences. Many UK brands use both, but TikTok ads are often more cost-effective.
Consistency is key. Most successful brands post 3–5 times per week, mixing organic posts, trends, and ads. This frequency allows brands to test content styles and discover what resonates best with their audience.
Absolutely. While TikTok is often associated with consumer brands, B2B companies are using trends like edutainment and behind-the-scenes content to build authority, attract talent, and reach new decision-makers.
