Why Choose Shopify For Your Ecommerce Business?
If you plan to open an eCommerce online store, you might be thinking about what kind of content management system you will use and will almost certainly have come across Shopify. Shopify is quickly becoming the world go-to CMS for eCommerce, but why should you choose it for your eCommerce business? This blog will outline our top reasons why here at Morgan Branding, we think you need to seriously consider moving it to the top of the pile and launching your online store with Shopify.
One-Stop-Shop For Ecommerce
As Shopify sole purpose is to serve business owners looking for eCommerce solutions, the entire platform is designed with one sole purpose – eCommerce. Every plugin or add-on is designed to help you with your online store; every theme or template is designed with eCommerce in mind. This gives Shopify its most significant competitive edge for store owners, as it brings everything you are going to need to take your online sales to the next level under one roof.
Why is this important? Unlike many other CMS systems, there is no added bloat or systems running in the background that are not needed. This helps with all manner of issues that can cause problems for your online stores, such as slow loading times or even security issues.
Inbuilt Marketing Tools
Marketing is the lifeblood of any business, be it inbound marketing or outbound advertising. Shopify has an inbuilt range of tools at your disposal, and what it does not have itself, there is a plugin to make it happen. Shopify makes it easy to:
- Sync with social media.
- Run PPC and social ads.
- Email marketing is made simple.
- Integrate with third-party apps such as Klayvio, Mailchimp etc.
All of which are mega important for marketing, more so if looking to use retargeting ads, Facebook pixel, etc.
Shopify is also making some considerable changes to how it operates in terms of SEO also. Shopify used to be known for being bad for SEO, thanks to its setup and the lack of actual content marketing functions. In the last 18 months or so, there have been significant changes in this department, and now SEOs the world over are warming to the system, and it is now increased functionality.
Twenty-four hours a day, seven days a week, the technical support team at your disposal – what more can you ask? Store glitching out? Issues with the payment gateway? Shopify is there to help you get things working again – and not just weekdays or when the office is open – they are available 24/7!
Speed & Security
Two of the biggest factors when running an eCommerce store is security and speed. Thanks to how Shopify works, your site will always perform at its best, and there are many tools to help you get it functioning in peak condition, such as image optimisations and compression tools. Shopify also has full PCI & DSS compliant servers for handling online payments and keeping your customer’s data secure.
Ecommerce sales can often come down to how your brand looks and interacts with your chosen audience. If you want to create an engaging, stunning, high-converting website, Shopify allows you to do this. The joy of Shopify is that you can hire a web designer to create an attractive looking website, but also with a whole theme store to use, you can also choose a template to get you started and add to it as you go.
Summary: Why Choose Shopify?
After all those top reasons, if you still need convincing why you should use Shopify for your eCommerce store, you should chat to the team here at Morgan Branding! We LOVE Shopify and think it’s the bee’s knees for online stores and the small business owners we work with. Shopify makes it easy for you to get an online store running in no time, but if you want an eCommerce store that converts and functions – you should consider hiring a team like us to help you make the most of your investment and get you a high return on your investment.
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
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