PPC vs SEO — Understanding the Key Differences
When it comes to getting your business noticed online, two powerful digital marketing strategies dominate the conversation: PPC (Pay Per Click) and SEO (Search Engine Optimisation). Both aim to bring more traffic, leads, and sales to your website — but they work in very different ways. At Morgan Digital, we help Warrington businesses find the […]
Why Your Website Isn’t Converting (and How to Fix It)
You’re getting traffic — but no sales, no calls, and no leads. Sound familiar? If your website isn’t converting, the problem isn’t always traffic volume. It’s usually what happens after visitors arrive. In this post, we’ll explore the most common reasons your website fails to convert — and the actionable fixes that will turn visitors […]
How Much Does Shopify Cost?
How Much Does It Cost to Sell With Shopify in the UK? (2025 Guide) If you’re researching Shopify pricing UK, one of the first questions you’ll ask is: how much does it really cost to sell with Shopify? From setup and design fees to monthly hosting and transaction charges, there are a few factors to […]
10 Website Design Mistakes That Cost You Conversions
Your website is often the first impression customers get of your business. But even the most visually stunning sites can fail to convert visitors into customers if common design mistakes are made. Here are the 10 biggest website design mistakes that could be costing you conversions and how to fix them. 1. Slow Loading Speeds […]
The Best Social Media Platforms for UK Businesses in 2025
With so many social platforms competing for attention, choosing the right ones for your business can be overwhelming. In 2025, social media marketing is not about being everywhere — it’s about being where your audience spends their time. In this post, we’ll explore the best social media platforms for UK businesses in 2025, based on […]
Top TikTok Trends UK Brands Should Use in 2025
TikTok is no longer just a platform for viral dances and challenges — it’s now a serious marketing tool for UK brands. With over 23 million active UK users, TikTok offers unparalleled opportunities to build awareness, engage with audiences, and drive sales. In this blog, we’ll explore the biggest TikTok trends UK businesses should leverage […]
WooCommerce vs Shopify: Which Is Better for Your Online Store? (2025 Comparison)
If you’re launching a new ecommerce website or migrating an existing store, one of the biggest choices you’ll face is WooCommerce vs Shopify. Both platforms are powerful, but they’re built differently, priced differently, and suit different types of businesses. This guide breaks down the key differences, pricing, features, SEO, payments, pros/cons and the best use […]
What Is Ecommerce Web Design?
Ecommerce web design is the practice of planning and creating online stores that can securely take orders for products or services. It blends brand design, user experience (UX), and conversion strategy with the technical requirements of shopping carts, payments, and fulfilment. What exactly is ecommerce web design? Ecommerce (short for “electronic commerce”) is buying and […]
Don’t Let Your Website Go Stale: Why a Regular Refresh Is Crucial for Your Business
In the fast-paced digital world, your business website isn’t just an online brochure; it’s a dynamic, living entity that needs attention and evolution to remain effective. While the initial investment in building a professional website is significant (as we’ve discussed in our previous post on website costs), the job doesn’t end there. Just like a […]
How Much Does It Cost to Set Up a Website for a Small Business?
How Much Does It Cost to Set Up a Website for a Small Business? A Comprehensive Guide If you own a small business and are thinking about taking it online or having a new website designed, the process can feel daunting with so much information to digest and critical decisions to make. A common initial […]