Our blog

As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what's current.  From TikTok Live...

6 Benefits of Blogging for Business Does your business need a blog? What are the benefits for the business if we have a blog? Both are very valid questions and only 2 of many that most business owners will have when deciding if you will invest in a blog for your...

Marketing For A New Year: Getting Your Business Off To A Flying Start In 2022 Let's be honest - 2021 has been tough. We thought we were entering a year free from Covid, but that didn't really seem to last very long. The chances are that 2022 will be in a similar vein....

How Using Content Marketing Can Help Grow Your Ecommerce Brand Are you thinking of using content marketing for your business? Then this is the blog for you. It will cover everything you need to know about content marketing and how to deploy it for maximum effect for...

What Benefits Are There to Having a Virtual Tour Bring to Your Business? As a business owner, you will put a lot of effort into making your business stand out from the competitors as much as possible, so where do virtual tours fit into the equation? This blog will...

Who doesn't want more leads and customers for their business? But how do you go about getting more? The best way for your business to grow is to attract more customers with the right content that compliments your brand and the message you are trying to get across to...

Branding Colours: Everything You Need to Know Humans are very visual creatures and are known to respond to different colours both mentally and emotionally, which is why the worlds biggest brands put a lot of time and money into their branding and choice of colours. In...

Preparing Your Business To Be Ready for Black Friday It might seem like there is plenty of time to get things ready, but as you know, things come around quickly in business, and it will soon be that mad rush that is Black Friday! It seems that Black Friday is not so...

7 Pages You Need to Have on Your Small Business Website You have bought your domain, logo and might have even hired your website designer - but once you have all of this, the next most common question about owning a website is: how many, and what pages does my website...

How to Choose a Web Design Company The world is ever increasingly turning digital, and the way we do business online is accelerating at a pace like never before. A well optimised and designed website is no longer just a luxury business expense but a must for any...

5 Essential Tips to Build a Better Social Media Presence  You would be hard-pressed to find any small business, not on any form of social media in the current digital age. The real question is how many of those small businesses are just existing or thriving on social...

What are the Different Types of Websites & How Can They Benefit Your Business With over 80% of business engagement happening online and this number only set to increase it is more important than ever to have a strong online presence that works for your business....

It is becoming increasingly difficult to grow your brand on social media; most platforms are overly saturated with short life spans for your posts.  But anything is possible when you put your mind to it, right? Especially when there’s TikTok! Here are our top tips on...

Morgan Branding Guide to What Is Branding & Brand Strategy Branding is what your business needs to break through the clutter and grab your ideal customer's attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience...

What is Local SEO? The internet is a powerful tool for small businesses. The power of online search engine optimisation can be harnessed to bring customers and revenue into your business. This article will teach you a few basic methods that will help your website with...

Social Proof - What Is It & How You Can Implement It In Your Business?  Even if we think we don't, most of us spend a lot of time following the crowd. Whether it's liking that new song on the radio, spending obscene amounts of cash on the latest iPhone (even...

Why a Digital-First Mindset Is Now Essential For Your Business Small businesses in the modern marketplace have to establish themselves digitally in order to compete with larger competitors. It's not enough anymore for your business to be limited to the confines of...

How to grow a small business whilst maintaining your mental health Running a business can be a stressful and overwhelming experience, and for some, it becomes too much. A business with years of blood, sweat and tears can crumble to the ground in an instant as a result...

The countdown begins- Why you should start your Christmas prep now!Along with being the most wonderful time of the year, Christmas is undoubtably the busiest time of the year for many, if not most businesses. Preparing for the hectic season of festivities is crucial...

An appetite for aesthetic: why having a well-designed menu is important and how to get it right.  A menu is far more than just a list of items that a kitchen prepares, it has the ability to dictate how your restaurant is perceived, enable more accurate...

The Art of an Effective LogoThere is no doubt that you could identify McDonalds from its golden arches, or know who designed your friends shoes embellished with a swoosh, this is ultimately the purpose of a logo; to identify. If you ever find yourself in the centre of...

Why is branding so important for your businesses success?First off, what is branding? By definition, branding is a marketing practice whereby a company creates recognisable features that allows them to be easily identifiable, this includes name, logo, design and even...

Has your business got a strategy for the Christmas period? Christmas is a busy time of the year for every business which is the main reason why preparing your marketing plan and strategy for the holiday period in advance is important, but there are many other factors...

How To Take More Direct BookingsPlas Colwyn Self Catering, my 9-bedroom holiday cottage. In this blog post, I discuss why taking bookings directly on your website is important and should be your number one priority as a holiday let owner. I wanted to go back to my...

Elle Darby “Social Influencer” VS Paul Stenson “Angry Hotel Owner”This is the question we are all asking and why it is currently such a hot topic. Elle Darby is a social media influencer, vlogger, and blogger, who approached Paul Stenson owner of Charleville Lodge...

12 Days of Christmas A Guide To Marketing Your Business At Christmas   Do you feel like you have missed the Christmas boat on social media? Have your competitors been flooding Facebook, Twitter and Instagram with a tirade of countdowns to Christmas? Advent...

Tinsel, Mince Pies and Social Media“It’s beginning to look a lot like Christmas” according to Michael Buble who has been singing jollily since the start of the week. We have just about made it past Black Friday and Cyber Monday but don’t be fooled, your social media...

5 Tips to help you Advertise your Holiday LetIf you’ve just purchased a Holiday Let and are looking to advertise it, these 5 tips will help you get your feet off the ground and hopefully start generating business. If you struggle with any of the top tips below, please...