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Huddlespace

Shopify Rebuild: 400% Lead Increase

A focused UX rebuild helped Huddlespace turn their Shopify migration into real performance

Transforming a Shopify Site into a High-Performing Lead Engine. From platform migration to measurable growth, driven by focused UX and a simple, disciplined rebuild. Keep it simple, silly. Most sites don’t fail because the tech is complicated. They fail because the journey is unclear and buyers have to work too hard. We partnered with Huddlespace to put that principle into their Shopify rebuild. The focus was on tightening the structure, simplifying decisions and making every step easy to follow. No tricks. No noise. Just a cleaner journey built around how their buyers actually move. And the results have been game changing.

Objective

Turning a Website into a Consistent Lead Engine

Competing in a crowded home and outdoor improvement market means customers judge you long before they ever speak to you. Huddlespace had strong craftsmanship and a great reputation offline, but their website was not reflecting that commercially. The challenge was clear. They needed a smoother customer journey, a structure that guided buyers without friction, and a rebuild on Shopify that could turn interest into predictable, high-quality enquiries week after week.

Solution

A Simpler, High-Performance Rebuild on Shopify

We focused on a practical, conversion-led strategy built around tightening the structure of the existing Shopify site. The first step was to review how customers were navigating the journey and rebuild the website so it guided them more naturally. We refined navigation, clarified product information, and reshaped each decision point to make the next step effortless. Once live, the improved UX delivered immediate results: weekly enquiries increased from zero to a consistent flow, early leads converted into confirmed projects, and several customers returned for additional work. By tightening structure, usability and buyer flow, the website moved from generating no enquiries at all to a steady one to four every week.

Industry

eCommerce

Year

2025

Tech Stack

Shopify

We’ve had a fantastic experience working with Morgan Digital and would highly recommend them. They manage our SEO and website upgrades, and we’ve already seen a noticeable increase in traffic and visitors to our site—resulting in several high-value orders. We’ll definitely continue working with Morgan Digital and look forward to expanding our partnership further, as they’ve helped us identify and resolve numerous areas for improvement to strengthen our online presence.

Luke Kelly

Huddlespace

Director

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