Building a Unified Brand and a High-Performance Digital Platform
The International Football Group needed to establish a brand identity that was both prestigious and inclusive, appealing to young athletes and parents across the UK, USA, and Europe. This brand had to effectively represent their diverse range of programmes, from elite European training camps to a full-time UK residency.
Following the initial branding phase, their website needed to evolve beyond a simple online brochure. It lacked the robust functionality to manage enquiries efficiently, creating an administrative bottleneck and preventing them from effectively capturing and nurturing valuable leads for their high-value programmes.
A Cohesive Brand Identity and an Automated Recruitment Engine
Our work began with a deep dive into their values to create a comprehensive brand identity, complete with logos and guidelines that communicate excellence and global opportunity. This became the cornerstone of a new, user-centric website designed to inspire action and simplify the user journey.
We engineered a powerful lead generation system with dedicated data capture points for each programme. The critical step was building a seamless automation that channels every enquiry from the website directly into their CRM system. This process automatically tags and segments leads, eliminating manual data entry and allowing their recruitment team to engage with prospective students instantly. The result is a sophisticated platform that works as a 24/7 recruitment tool.
