Why It Is Worth Investing in a Well Designed Website
It is 2022 and if your business does not have a website then you are pretty much excluding most of your potential customer base, but simply just “having” a website is not enough. Small business owners are faced often with an uphill battle, they are not only fending off competition from larger businesses but also the ever-changing landscape we find ourselves in part down to the pandemic but also the ever-changing marketplace moving to online first. To stand out in the digital world it takes more than just looking at the part – it also needs to work, and work on multiple levels. This is where good web design is critical and despite the rise in DIY website builders such as Wix and Squarespace, there is a lot more to having a good website than just how it looks and in this blog we are going to dig into why good website design matters and why it is worth investing in one.
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Why Website Design Matters
Think about what your website has to do for a quick moment, it has multiple jobs all rolled into one some are obvious some are not so obvious. It has to show your business in the best possible light, it has to build trust between you and your potential customers and it has to sell them your products or services.
It has to do all of that and sometimes it has to do all of that very VERY quickly! In a crowded digital marketplace attention spans are short, people do not want to be made to work harder than they need to in order to get what they are looking for, but at the same time do not want to be influenced into a purchase without knowing what they are getting into.
How your website has been designed plays a huge part in its success – simply throwing some images and some weak text onto a web page will not help your website visitors become customers, well that is if they can find your website at all as web design also plays a huge part in search engine optimization and how well it will rank in search engines.
Top 5 critical web design factors that show you it really does matter:
- It sets the first impression
- It aids your SEO strategy
- It builds trust with your audience
- It creates consistency
- It markets your business 24/7
What Elements Make Up a Good Website?
How your website looks, feels, performs and helps market your business is all down to how it is been designed and planned out. Nothing should be on your website unless it serves a purpose – no really! A good web designer will be able to create a plan for how your website is going to flow and look in order for it to be both visually appealing and serve its end goal. To do this is needs to have these six elements factored in:
- Loading times and website speed
- Sufficient calls to action – placed strategically
- Good website copy
- Responsive design
- Good use of images/graphics
- Easy navigation
Web designers know how to use these 6 important factors and turn them into a functioning website that will help your business website not only convert more potential customers but also give you a return on your investment. Poor web design will only squander your resources and leave you frustrated in the end.
Good Web Design Is About Balance
A good website is all about finding the balance between visual elements and how the website needs to function, so it needs to visually appeal to the visitor but also get them to their end goal as smooth as possible. Poorly designed websites will either focus too heavily on graphics or content and forget about site structure and navigation or vice versa. Good web design is about finding the balance between what customer experiences and driving conversions for your business.
If you are looking to get your business online with a good website why not talk to the team here at Morgan Branding we have helped hundreds of small business owners get online with well-designed websites and helped them stand out online. Speak to the team today!
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
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