As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what’s current.
From TikTok Live shopping to user generated content, here are our predictions for what we think you should expect in 2023:
Personalisation will continue to be a main focal point for marketers
Personalisation is a strategy that tailors webpages and other forms of content to an individual user’s preferences. With the amount of data available, it’s now attainable to deliver highly targeted and individualized marketing messages to consumers. Substantial brands like Spotify and Netflix are examples of using personalization through their recommendations, which makes the consumer feel heard and connected to your business. Strategies like customized email campaigns, targeted ads and personal recommendations should be expected in the coming year.
Video content will continue to rise on social media
Video content has become the most popular and effective segment of the social media world, with consumers now preferring to watch videos than read text. Video content helps to give your business a more personal and authentic connection to consumers. Platforms like TikTok have set the marketing industry standard by pushing short form video content, which is any video content under 60 seconds. This means businesses should look to make shorter, snappier videos to capture and engage your audience’s attention.
Take a look at Amazon’s new ‘Inspire’, which has a TikTok inspired feed, supporting both video and photo content. This allows consumers to scroll and discover products quickly, and indicates the majority of sales will be done through a more visual style shopping experience in the coming year.
Get ready for TikTok LIVE Shopping to sky rocket
This innovative feature allows businesses, or creators, to sell and showcase products directly on Tik Tok through live streams or in-feed videos. With TikTok being the fastest growing social media app, it makes sense to get your business up to date with what’s popular. As well as being an effective way to drive sales, it also helps your business build relationships and connection with your audience, as you can talk about your products real-time. If you’re looking to stay ahead of the game in 2023, TikTok LIVE shopping is definitely the path to take.
Expect to see more businesses taking steps to implement environmental change
As society becomes increasingly concerned about the impact their purchasing decisions have on the environment, businesses should demonstrate and communicate their dedication for sustainability. Your business should begin to implement eco-friendly exercises, support environmental campaigns and be transparent about your efforts to reduce your brands carbon footprint. As well as helping the environment, your business would also be hugely benefited as your brand reputation and customer loyalty would increase.
User-Generated Content
User-generated content (UGC) is continuing to prosper, and it’s shaping the future of social media for businesses. UGC is any organic content from customer reviews to influencer campaigns, created by people rather than just a brand. It’s helping brands connect and identify with their audience in a more authentic and genuine way, and also helps a business gain insight into what is and isn’t popular. Gaining a trusting relationship between you and your audience is essential to a great brand reputation and success. We believe investing in UGC will play a pivotal role in your brand awareness, engagement and customer loyalty in 2023.
Summary
Next year is definitely going to be an exciting and revolutionary year for the marketing world, as we see the drastic shift to scrollable and visual content. Marketing trends are constantly changing, so make sure your business is adapting and adjusting to what’s relevant as we reach the end of 2022.
We hope these predictions help you create an effective plan for the new year, and we wish you all the best for 2023!
Looking for further advice?
We have a range of packages to help your business on TikTok, such as 1-1 strategy calls, monthly growth coaching and intensive TikTok management packages.
More From The Morgan Branding Blog
The Impact of TikTok’s Ban on Spin to Win, Giveaways and Lucky Dips
Do you often go LIVE on TikTok to promote your business and host giveaways, lucky dips and spin to win? If so… you need to stop! TikTok have announced a ban on all Gamification and Gambling actions for TikTok users, especially those with a TikTok shop. This decision...
Stripe’s Prices are Increasing: What it Means for Your Business
On 10th April, 2023, Stripe, a popular payment processor, will be changing its pricing structure. Here is all you need to know:Transaction Fees Transaction fees for cards are categorized into regional prices and have different fees depending on card type; Standard,...
The Best TikTok Tools 2023
TikTok is one of the biggest developing platforms for companies to expand their business. Digital marketing is increasingly becoming more popular and users are spending more time online when finding businesses. With the amount of opportunities the app offers, it is...
Website trends and predictions 2023
As we step into 2023, the world of how we design websites is constantly changing and adapting to new user preferences and technologies. From the increasing use of dynamic content to the evolution of Artificial Intelligence, there are plenty of interesting trends to...
Why can’t you say “link in bio” on TikTok?
The TikTok Algorithm.. The For You Page, powered by the highly personalised TikTok algorithm, makes the app so compelling! We're here to spill some of TikTok's biggest secrets about how they keep users on the app for hours on end.What is the TikTok algorithm?...
7 Essential Elements of Web Design
You only get one first impression.. Web design is the most accessible first impression of your company has in today's world, it instantly impacts their perception of your brand. The most important reason for making sure you have a well-designed website is, your...