What Benefits Are There to Having a Virtual Tour Bring to Your Business?
As a business owner, you will put a lot of effort into making your business stand out from the competitors as much as possible, so where do virtual tours fit into the equation? This blog will explain what a virtual tour is and how having one can help boost your business online and offline!
What Is A Virtual Tour?
Without getting overly technical – as we have covered this in more depth in a blog called ironically “What Is a Virtual Tour?” – a virtual tour is a series of photographs taken with a specialist camera that are stitched together to form a seamless, interactive tour of your business both inside and out.
Why Should My Business Invest in a Virtual Tour?
The world has gone digital. No, we don’t mean Matrix-style, but think about it – what’s the first thing you do if you want to know or buy something? We would hazard a guess that over 95% of you would head to the internet in some form to find it or buy it, either by hitting social media or by Googling it.
The fight for customer attention is fierce. Ensuring your business is showing up in as many digital avenues as possible is the only sure way to get noticed. Virtual tours add a level of exposure features that hold the customers’ attention for longer than a standard image would whist offering a more interactive experience than a video does.
Here are the key benefits to having a virtual tour for your business:
Increase Your Local SEO Rankings: If your virtual tour provider has the right experience and tools, your virtual tour should be Google Street View Ready. This means it can be added to Google Maps and your business Google My Business listing – creating an extra exposure opportunity and making your listings stand out more in the SERPs. When combined with a robust local SEO strategy, the virtual tours can increase the chances of your website, map listing, and Google My Business listing standing higher in the rankings and local map pack.
Stand Out From the Competition: It is rare that you will not have any other local competition for your products or services, so anything you can do to stand out from the competition is worth its weight in gold. What better way to do this than to invite them into your business from the comfort of their own home? Virtual tours put the user in charge of what they see and when they see it, which for some industries could be the winning ticket to gaining their custom.
Summary: Reasons Why Your Business Needs a Virtual Tour
The world has become very savvy when it comes to sales pitches and adverts, so they want to feel in control of their own experience when it comes to shopping online. They want to feel they are making the right choices, and it is their choice – not the companies if they are buying. So by offering them an interactive experience where they are in charge of what they see and when they see it adds another level of trust to your marketing. If you want to know more about Virtual Tours and how they can help your business be sure to check out our information pages on some of the sectors we can help here:
- Hotels & Leisure Industry
- Education Sector
- Estate Agents
- Property Developers
- Restaurants & Bars
Are you interested in a virtual tour for your business?
We’ve got you covered.
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