5 Tips For Small Businesses In 2022
The pandemic has taken its toll on businesses of all shapes and sizes but more so on micro and small business owners who, in some cases, have had to battle on with little or no support and somehow keep their businesses afloat. As we kick things off in 2022, here are our 5 top tips for small business owners to have a great year!
Update Your Website
Keeping your website updated has many benefits, mostly surrounding SEO and customer experience. If your business has added new products or services during the pandemic and will be carrying these on, adding them to your website is essential.
Other updates such as adding some fresh new content or changing the branding could also benefit your business. Adding new and exciting content could drum up some movement in your rankings in the search engines and bring in an even more significant customer base, or simply not letting it get stale with a fresh rebrand or redesign.
Take Your Content Up A Notch
As mentioned above, content is a great way to inject some excitement into your website, but it can help in other parts of the business, too, such as social media. Content is not all about words as most people think it is; it is also:
- Brand images
- Product images
Things such as creating specific graphics for use on your email list, social media or website for special occasions such as Easter, Christmas or even just company-specific ones such as business birthdays or achievements.
Ramp Up Your Social Media
We make no secret of our love for everything social here at Morgan Branding! It is a great way to connect with your audience and generate new revenue streams. From TikTok to Pinterest – be where your audience is! Take things up a notch in 2022 and see where it leads for your business. If you’re posting once a week, try twice; if you’re doing it three times, try five! However, remember to keep it relevant to your business and niche to avoid ruining your business profile or driving customers away.
Get More Reviews and Testimonials
Reviews equal more social proof and have massive SEO benefits, so if you are not actively collecting these – get started today! Google reviews are best for SEO, but platforms such as Trustpilot, Reviews.io and other marketing platforms are beneficial too – and of course, social media reviews!
Analyze Your Data
If you’re not already checking your data regularly, you need to start social media platforms that provide reporting features for free, Google Analytics can be used on your website for free, and email marketing platforms also offer ample amounts of data for free. If you are not using this data to know where your business is lacking and excelling, you are missing out on a huge opportunity.
There are the top 5 things you can do to help your small business in 2022 get off to a great start, and the best part? Your efforts will continue to repay you for years to come! Updates to any part of your small business should always be a continual process and be building on what has gone before, so using the data collected on making some changes now can help you for years to come.
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
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