Morgan Digital Blog

5 Tips For Small Businesses In 2022

5 Tips For Small Businesses In 2022

The pandemic has taken its toll on businesses of all shapes and sizes but more so on micro and small business owners who, in some cases, have had to battle on with little or no support and somehow keep their businesses afloat. As we kick things off in 2022, here are our 5 top tips for small business owners to have a great year!

[lwptoc]

5 Tips For Small Businesses In 2022

Update Your Website

Keeping your website updated has many benefits, mostly surrounding SEO and customer experience. If your business has added new products or services during the pandemic and will be carrying these on, adding them to your website is essential. 

Other updates such as adding some fresh new content or changing the branding could also benefit your business. Adding new and exciting content could drum up some movement in your rankings in the search engines and bring in an even more significant customer base, or simply not letting it get stale with a fresh rebrand or redesign. 

Take Your Content Up A Notch

As mentioned above, content is a great way to inject some excitement into your website, but it can help in other parts of the business, too, such as social media. Content is not all about words as most people think it is; it is also:

  • Infographics
  • Images
  • Videos
  • Blogs
  • Brand images
  • Product images

Things such as creating specific graphics for use on your email list, social media or website for special occasions such as Easter, Christmas or even just company-specific ones such as business birthdays or achievements. 

Ramp Up Your Social Media

We make no secret of our love for everything social here at Morgan Branding! It is a great way to connect with your audience and generate new revenue streams. From TikTok to Pinterest – be where your audience is! Take things up a notch in 2022 and see where it leads for your business. If you’re posting once a week, try twice; if you’re doing it three times, try five! However, remember to keep it relevant to your business and niche to avoid ruining your business profile or driving customers away. 

Get More Reviews and Testimonials

Reviews equal more social proof and have massive SEO benefits, so if you are not actively collecting these – get started today! Google reviews are best for SEO, but platforms such as Trustpilot, Reviews.io and other marketing platforms are beneficial too – and of course, social media reviews!

Analyze Your Data

If you’re not already checking your data regularly, you need to start social media platforms that provide reporting features for free, Google Analytics can be used on your website for free, and email marketing platforms also offer ample amounts of data for free. If you are not using this data to know where your business is lacking and excelling, you are missing out on a huge opportunity. 

Summary

There are the top 5 things you can do to help your small business in 2022 get off to a great start, and the best part? Your efforts will continue to repay you for years to come! Updates to any part of your small business should always be a continual process and be building on what has gone before, so using the data collected on making some changes now can help you for years to come. 

Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on FacebookTwitter, Instagram or LinkedIn! 

What we can do to help you:

More From The Morgan Branding Blog

The Best TikTok Tools 2023

The Best TikTok Tools 2023

TikTok is one of the biggest developing platforms for companies to expand their business. Digital marketing is increasingly becoming more popular and users are spending more time online when finding businesses. With the amount of opportunities the app offers, it is...

read more
Website trends and predictions 2023

Website trends and predictions 2023

As we step into 2023, the world of how we design websites is constantly changing and adapting to new user preferences and technologies. From the increasing use of dynamic content to the evolution of Artificial Intelligence, there are plenty of interesting trends to...

read more
2022 Marketing Trends

2022 Marketing Trends

As 2022 comes to an end, it’s time to start thinking about the marketing trends that will shape 2023. The world has changed massively; whether it’s economically or environmentally, which means businesses need to adapt and evolve with what's current.  From TikTok Live...

read more
Why can’t you say “link in bio” on TikTok?

Why can’t you say “link in bio” on TikTok?

The TikTok Algorithm..   The For You Page, powered by the highly personalised TikTok algorithm, makes the app so compelling! We're here to spill some of TikTok's biggest secrets about how they keep users on the app for hours on end.What is the TikTok algorithm?...

read more