Marketing For A New Year: Getting Your Business Off To A Flying Start In 2022
Let’s be honest – 2021 has been tough. We thought we were entering a year free from Covid, but that didn’t really seem to last very long. The chances are that 2022 will be in a similar vein. So small businesses must start to think about their new year marketing to weather the storm that the pandemic is likely to bring.
We’re not just talking about the new year new me approach that seems to last a month at best. We’re talking about looking at a strategy for the new year that will bring you some great long term results along with a welcome boost in sales. Let’s take a look.
Despite what you may read elsewhere, email marketing is far from dead. When you understand the power of email marketing, it makes sense to explore this as part of your strategy for the new year. Building an email list may take time, but it becomes one of the most valuable assets that your business possesses once you have this.
You don’t need to let the new year run away with you before giving this a go. Why not target your list now with a great new year offer and measure the response that you get? Not sure how email marketing works? Call in the experts and see just what it can do for your business.
A Stunning Landing Page
As part of an email marketing campaign, you will need an email list. One of the best ways of growing your list is with a landing page. Yes, your website may well look great, and no doubt you have a sign-up form on there somewhere, but a well-designed landing page will always convert better.
Don’t go limiting yourself to just one landing page! These can be adapted, tweaked, and added to on an ongoing basis depending on the offers you are running and the actions you want people to take.
Social media marketing is a great strategy to explore during 2022. Whether it’s Facebook, Instagram, TikTok, or LinkedIn, you need to know where your potential clients are hanging out and where to target them.
Each social media platform has its own nuances, and learning about all of these can take time. Unless you have experience, it is effortless to lose money paying for ad campaigns. The best course of action here is to seek the services of a social media marketing expert.
SEO (search engine optimisation) is not just for Christmas, nor is it just for the New Year. SEO is an ongoing process, but one that brings great rewards. Once you grasp SEO and can make it work for your site, you achieve the holy grail – organic traffic.
If SEO is new to you, we assure you that it is something worth mastering. Getting your SEO strategy off to the best start in 2022 will serve you well in the New Year and in the years to come.
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
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