The Top 3 Tools To Use To Boost Your Online Sales On Shopify
Are you looking for the most effective Shopify tools that will improve your store’s growth and help take your Shopify eCommerce sales to the next level? Then this is the blog post for you. This blog post will outline the go-to tools you should use for more sales from your online store.
To do any task well, you need the right tools in your toolbox. ECommerce is no different, and boosting sales requires the right balance between effort and deploying secret weapons to convert those clicks into customers.
Shopify is already a very potent tool for eCommerce store owners, but even the best need a little help from time to time! So let us jump right in and sort the chaff from the wheat and tell you our top picks for the best tools to use to boost your online sales on Shopify.
Some say email marketing belongs in the stone age – to those people; we tell you are just not doing it right! Klaviyo allows you to integrate email and SMS marketing into your Shopify store quickly and start getting those all-important return customers!
Automation is the key to good marketing and frees up your time to get on with running your business. Klaviyo allows for more automation than its competitors, such as MailChimp, allowing most of your email marketing to be done without any manual intervention from you.
Some of the high-level features include:
- Dynamic coupons
- Codeless signup forms
- Personalised product recommendations
- Back in Stock Alerts
- Email marketing
- SMS marketing
Klaviyo is free up to 250 contacts and 500 emails per month, and then prices start from $20 per month. There are pros and cons to Klavyo, and its closest competitor MailChimp is free for up to 1000 contacts. However, Klaviyo is quickly becoming the industry leader for eCommerce sites looking to automate their email and SMS marketing campaigns.
Trustpilot, Reviews.io or Google My Business
Social proof is one of the most potent marketing tools you can deploy for any business. Collecting them on trusted platforms such as Trustpilot, Reviews.io or even Google My Business and displaying them on your website is an excellent way to help boost SEO and sales.
The cheapest way to do this is to use Shopify’s review system, invite people to review their purchases, and combine this with Google My Business listing to ask people to leave their thoughts. Trustpilot is one of the worlds leading platforms and is trusted by consumers the world over. However, their free account is limited, and their packages are not the cheapest. Reviews.io is lesser-known but comes in at less than half the price of Trustpilot.
Do not be afraid if you do not always get 5-star reviews. You are never going to please everyone – it is impossible! Negative reviews can be used to learn from and improve for future purposes, and they can also be used to show how you handle things when they go wrong. Think of them as an opportunity to show prospective customers how you react when things do not go as planned and how you put them right as a business.
Nearly everyone is on some form of social media these days, and it goes well beyond just Facebook and Twitter. If your business is not on any social channels, you are leaving money on the table; it is as simple as that. The big ones are:
Taking your business to the people via social media, if done right, can reap BIG rewards, but you need to ensure that your social media presence is both on-brand and engaging so that viewers do not switch off.
The best ones to start with are usually Instagram and Facebook, but if looking to stay ahead of the curve, we suggest checking out TikTok, which can show you some explosive growth. Using Pinterest has been shown to help with SEO, but the essential thing to remember is not to set up social media profiles and abandon them. Only set up ones that you can regularly maintain and engage with your customers on.
Tools To Use To Boost Your Online Sales On Shopify
The most important tool you can use to boost your online eCommerce sales is YOU! Honestly, no matter how much money you throw at a problem, all your efforts will be in vain if your passion and drive aren’t there to help it. The tools above can help you and will work if used correctly, but they all need maintenance and setting up correctly.
If you need any help with your digital marketing for your Shopify store, be sure to reach out to us here at Morgan Branding. We have the team, the passion, and the right tools to make your eCommerce store a success!
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
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