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Our Top 4 Tips to Prepare Your Shopify Store for The Festive Period
Christmas is a busy period for eCommerce stores, and for some small business owners, it can make or break their entire year. Getting more people onto your online store and enticing them to buy your products is the end goal, but how do you give your business the best possible chance of having a profitable festive period? This blog will provide you with the best four tips for ensuring that you enjoy the festivities and have a profitable one.
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Improve Your Website’s UX
The harder it is for users to navigate your website and find what they are looking for, the more the chance of a sale decreases. Checking your website through a customer’s eyes is the best way to ensure your UX (user experience) is perfected. Our top tips for improvements:
- Is it easy to find your products
- Does your site have straightforward navigation to different sections?
- Everything needs to be no more than three clicks away.
- Are your promotional banners clear and easy to see?
- Is your website layout simple and easy on the eye?
Simplicity rules the roost in eCommerce websites; the busier and more there is to look at, the more distracting they are people will click away – and people do not have the time or inclination to go hunting. Keep it simple, to the point, and practical.
Landing Pages
Landing pages are not just for SEO; they also help convert visitors into customers and assist with website navigation. Landing pages should be SEO sound and be targeting specific search terms such as “ideal Christmas gifts” or “the perfect Christmas hamper” – but always need to be specific to your industry/products. The perfect landing page should:
- Have links to relevant products
- Be eye-catching and straightforward – no fluff!
- Outline the benefits/USP of your products
Landing pages need to be created and ready well before any events, so the sooner these are designed and prepared to be used, the better.
Scream From The Rooftops & Do It Early!
If you do not tell people about your business, who will? Christmas is such a busy time, and as mentioned above, people are very time poor, so if you are not there telling them about your products and services, you can almost guarantee someone else is. Ensure that you are where your customers are, be it ads, social media or increased visibility on your website screaming about your products, services and offers.
You want to start doing this as soon as possible, yes there are those among us that think Christmas needs to be only mentioned in the 12 days before Xmas, but there are also those who start shopping for it in August! So finding a happy medium and starting in mid-November is always a good idea!
We have covered this a bit more in-depth in some of our blogs: Christmas Marketing Tactics for Success & The Christmas Countdown Begins; both blogs offer a bit more in-depth guide to how to market your business at Christmas.
Go The Extra Mile
You need to go the extra mile to stand out from your competitors who might be selling the exact items. Now, this does not have to mean slashing all your prices or offering unrealistic small and cost-effective things such as:
- Offering gift wrapping service
- Creating cost-saving bundles
- Gift holding services
All of the above can be done with relative ease and on the cheap, but all will need preparing for beforehand, such as buying gift wrap and labels or setting aside storage space etc. You will also need to ensure that any changes to your Shopify store are easy to implement and prepare for in advance with your web developer.
Need further advice? Get in touch with us here at Morgan Branding we have a fully dedicated team ready to help you and your business get ahead online. You can get in touch via our contact page or get social with us on Facebook, Twitter, Instagram or LinkedIn!
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Need help with your Shopify Store?
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